From Insights to Strategy
Evidence-based decisions for high-stakes challenges.
The Problem
You make decisions that shape your company for years. New markets, new products, transformation. That requires more than gut feeling and slides full of wishful thinking.
But conventional research takes months. Internal data shows the past, not the future. And your teams have opinions, but no evidence. So you decide under uncertainty that could have been avoided.
The Solution
We deliver the evidence base for strategic decisions. Market analysis, customer segmentation, pricing research, competitive intelligence. Methodologically sound, delivered on timelines that match your decision cycle, and prepared for your board.
Applied psychology and strategic research across industries
Psychologists and researchers, not just consultants with frameworks.
Every engagement ends with prioritized recommendations, not data dumps.
Pay per study, not per seat. No subscriptions, no running costs.
We find, you run.
We recruit and screen the right participants for your study. You conduct sessions with your own tools — Zoom, Teams, or any platform you prefer. Perfect when you have the expertise but need access to the right people.
Run studies on our platform.
Conduct your research on the Busch Labs platform. Recording, transcription, AI-powered notes and reports — all included in one per-minute price. No subscriptions, no seat licenses.
We handle everything.
Our research experts moderate your sessions, analyze the data, and deliver actionable insights. From study design to final report — full service, no overhead on your team.
Understand why customers leave and deals are lost through exit interviews and behavioral pattern analysis
Learn moreStrategySystematic comparison of products, services, and experiences against competitors
Learn moreAnalysisStrategic research to understand how customers perceive you, what they need, and where you are missing the mark.
Learn moreStrategyValidate market opportunities and assess feasibility before entering new markets
Learn moreQualitativeEvaluate real-world service quality and compliance through structured undercover customer visits
Learn moreStrategyIndependent UX assessment of product quality and user base health for M&A and investment decisions
Learn moreStrategyIdentify emerging trends and future market opportunities through systematic research
Learn moreMonitor brand awareness, sentiment, and perception over time against competitors
Learn moreQuantitativeDetermine feature preferences and price sensitivity through trade-off analysis
Learn moreQuantitativeUse eye-tracking and biometrics to measure attention and emotional response to ads or websites
Learn moreStrategyDivide your market into actionable groups based on needs, behaviors, and value
Learn moreStrategyDetermine optimal pricing through willingness-to-pay and price sensitivity research
Learn moreStrategyIdentify the specific messages that drive purchase intent and differentiation
Learn moreBespoke research tailored to your brief or strategic challenge. Fast turnaround, flexible deliverables.
Learn moreStrategyResearch into culture, employee experience, and internal processes. Understand what is really happening inside your organization.
Learn moreResearch OperationsBuild and manage your own proprietary participant panel for continuous research without external dependencies
Learn moreResearch OperationsOperationalize research: repositories, governance playbooks, tool stacks, and recruitment pipelines
Learn moreStrategyProfessionally facilitated workshops that align leadership teams on vision, strategy, and actionable roadmaps
Learn moreResearch OperationsBuild research capabilities across your organization. We train product managers, designers, and stakeholders to conduct and use research effectively.
Learn moreStrategic research to understand how customers perceive you, what they need, and where you are missing the mark.
Learn moreQualitativeEvaluate real-world service quality and compliance through structured undercover customer visits
Learn moreAnalysisExpert heuristic evaluation and accessibility assessment of digital products. Independent review against WCAG and usability best practices.
Learn moreOperationalize research: repositories, governance playbooks, tool stacks, and recruitment pipelines
Learn moreResearch OperationsBuild research capabilities across your organization. We train product managers, designers, and stakeholders to conduct and use research effectively.
Learn moreIdentify emerging trends and future market opportunities through systematic research
Learn MoreStrategyValidate market opportunities and assess feasibility before entering new markets
Learn MoreStrategySystematic comparison of products, services, and experiences against competitors
Learn MoreStrategyDetermine optimal pricing through willingness-to-pay and price sensitivity research
Learn MoreStrategyUnderstand why customers leave and deals are lost through exit interviews and behavioral pattern analysis
Learn MoreStrategyIndependent UX assessment of product quality and user base health for M&A and investment decisions
Learn MoreStrategyIdentify the specific messages that drive purchase intent and differentiation
Learn MoreStrategyDivide your market into actionable groups based on needs, behaviors, and value
Learn MoreStrategyResearch into culture, employee experience, and internal processes. Understand what is really happening inside your organization.
Learn MoreStrategyProfessionally facilitated workshops that align leadership teams on vision, strategy, and actionable roadmaps
Learn MoreStrategyBespoke research tailored to your brief or strategic challenge. Fast turnaround, flexible deliverables.
Learn MoreAnalysisStrategic research to understand how customers perceive you, what they need, and where you are missing the mark.
Learn MoreAnalysisExpert heuristic evaluation and accessibility assessment of digital products. Independent review against WCAG and usability best practices.
Learn MoreQuantitativeUse eye-tracking and biometrics to measure attention and emotional response to ads or websites
Learn MoreQuantitativeDetermine feature preferences and price sensitivity through trade-off analysis
Learn MoreQualitativeEvaluate real-world service quality and compliance through structured undercover customer visits
Learn MoreResearch OperationsOperationalize research: repositories, governance playbooks, tool stacks, and recruitment pipelines
Learn MoreResearch OperationsBuild and manage your own proprietary participant panel for continuous research without external dependencies
Learn MoreResearch OperationsBuild research capabilities across your organization. We train product managers, designers, and stakeholders to conduct and use research effectively.
Learn MoreSurveysMonitor brand awareness, sentiment, and perception over time against competitors
Learn MoreA structured approach to strategic clarity
We start with understanding your challenge, context, and goals through focused conversation.
We create a tailored approach combining the right methodology, timeline, and team.
We execute rigorous research, combining primary data collection with expert analysis.
You receive actionable recommendations with clear implementation roadmaps.
Our People & Culture Lab specializes in employee experience, psychological safety, and organizational diagnostics.
Explore People & Culture LabWhether it's a single project, a digital solution, or company-wide integration, we always start with the right research.
€5,000 – €15,000
€5,000 – €25,000
€25,000+
Investment, process, and engagement details
Real feedback from teams we've worked with
Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.
Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.
Working with Marc & his team is amazing — he is very client- & human-centric, and makes the impossible happen when it comes to deadlines, finding a panel, supporting the research design, etc. He immersed himself in the topic, and supported our project with outstanding engagement, delivering results on time, with deep, actionable insights.
Our practical guide to research that actually changes products. Free, no strings attached.
Choose how you'd like to connect with us
Or reach us directly at marc.busch@user-feedback.at or +43 699 197 101 86
Strategic thinking and practical guidance from our team
An interactive calculator that uses decision theory to estimate whether a research study is worth the investment, before you run it.
The biggest mistake teams make with AI is treating it like a magic black box. Here is a complete, reliable workflow for using LLMs as research assistants while maintaining critical human oversight.
Transform interview transcripts and observation notes into actionable themes through systematic coding. The difference between an opinion and a finding is whether two people agree.