Trained evaluators assess every touchpoint in your user journey.
The Problem
You have designed a customer experience. You have trained your team. But what actually happens when someone walks in, calls, or clicks through?
You design experiences in meeting rooms. You write scripts, train staff, build journeys. But you don't know what actually happens when a real customer walks in or calls. The gap between intended experience and delivered experience is where revenue leaks.
The Solution
Trained evaluators go through your complete user journey as real customers — onboarding, support, purchase, returns. Multi-channel assessment across digital and physical touchpoints. Structured reporting with scenario-based protocols so findings are comparable and actionable.
A detailed gap analysis between your intended experience and your delivered experience. With specific, actionable recommendations for every touchpoint.
Predefined scenarios ensure structured, comparable assessments across locations and channels.
We evaluate digital, phone, in-store, and support touchpoints — wherever your customers interact.
Standardized scorecards with actionable recommendations for every evaluated touchpoint.
Define evaluation scenarios, channels, and scoring criteria with your team.
Trained evaluators complete real customer journeys across all defined touchpoints.
Rate each touchpoint against your defined standards and industry benchmarks.
Detailed gap analysis with prioritized recommendations per channel and location.
Every project is different. Let's discuss your specific requirements and create a custom proposal.
Book a Discovery CallSystematic comparison of products, services, and experiences against competitors
Learn moreIdentify emerging trends and future market opportunities through systematic research
Learn moreStrategic research to understand how customers perceive you, what they need, and where you are missing the mark.
Learn moreLet's discuss how we can help you achieve your goals.
Configure & PriceChoose how you'd like to connect with us
Or reach us directly at marc.busch@user-feedback.at or +43 699 197 101 86
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Read articleReal feedback from teams we've worked with
Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.

Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.

Working with Marc & his team is amazing — he is very client- & human-centric, and makes the impossible happen when it comes to deadlines, finding a panel, supporting the research design, etc. He immersed himself in the topic, and supported our project with outstanding engagement, delivering results on time, with deep, actionable insights.