Research Value Calculator: Is Your Study Worth It?
An interactive calculator that uses decision theory to estimate whether a research study is worth the investment, before you run it.
The flexibility of a UX research agency, the efficiency of an automated platform.
Transparent pricing, no hidden fees. Configure your project in the Study Builder.
Custom research, consulting, training, and strategy for teams who need strategic clarity.
Strategic research for decision-makers who can't afford to guess.
“Hard to reach audiences and target groups”
Proprietary panel with verified research participants for feedback on concepts and live products.
“Campaigns that miss the mark”
Brand validation through consumer psychology and intelligence.
“Internal playtests are biased; 'fun' is hard to measure.”
Objective player data. From genre verification (Steam) to biometric lab testing.
“No clear view on employee experience”
Internal clarity instead of misalignment through employee experience insights.
“Business decisions based on gut feeling”
Strategic research that connects customer evidence to business decisions.
Across industries — from gaming and FinTech to FMCG, healthcare, automotive, and public sector.
Every study we run is reverse-engineered from the decision it needs to inform. If a finding doesn't connect to something your team can act on, it doesn't make the report.
From usability testing and user interviews to diary studies, surveys, card sorting, and biometric lab research — we match the method to your question.
From quick remote surveys to full-service expert studies — no minimum order, from startups to enterprise. As a UX research agency in Vienna, we combine scientific psychology with efficient research infrastructure — on-site in our lab or remote.
Pay per study, not per seat. No subscriptions, no running costs.
We find, you run.
We recruit and screen the right participants for your study. You conduct sessions with your own tools — Zoom, Teams, or any platform you prefer. Perfect when you have the expertise but need access to the right people.
Run studies on our platform.
Conduct your research on the Busch Labs platform. Recording, transcription, AI-powered notes and reports — all included in one per-minute price. No subscriptions, no seat licenses.
We handle everything.
Our research experts moderate your sessions, analyze the data, and deliver actionable insights. From study design to final report — full service, no overhead on your team.
Real feedback from teams we've worked with
Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.

Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.

Working with Marc & his team is amazing — he is very client- & human-centric, and makes the impossible happen when it comes to deadlines, finding a panel, supporting the research design, etc. He immersed himself in the topic, and supported our project with outstanding engagement, delivering results on time, with deep, actionable insights.
Everything we know about running research that actually changes products — packed into one honest, practical guide.
Tell us about your challenge. We'll show you how ground truth can de-risk your next move.
Or reach us directly at marc.busch@user-feedback.at or +43 699 197 101 86
Strategic thinking and practical guidance from our team
An interactive calculator that uses decision theory to estimate whether a research study is worth the investment, before you run it.
The biggest mistake teams make with AI is treating it like a magic black box. Here is a complete, reliable workflow for using LLMs as research assistants while maintaining critical human oversight.
Transform interview transcripts and observation notes into actionable themes through systematic coding. The difference between an opinion and a finding is whether two people agree.