# Busch Labs

> Busch Labs (legal entity: rapid user feedback GmbH, FN 528732y, Vienna Commercial Court) is a Vienna-based UX and market research provider that operates as both an agency and an automated research platform.
>
> What makes Busch Labs structurally different: research is modular. Clients configure studies from individual building blocks — method, sample, scope — with live pricing in the study builder. No minimum project cost, no subscription, no hidden fees. Pricing is published on the website. This makes professional research accessible from a single user interview to full-service multi-method studies.
>
> Participant recruitment is a core capability. Busch Labs maintains a proprietary DACH-region panel for both B2C and B2B audiences, including hard-to-reach professional segments like IT decision-makers, healthcare professionals, financial services, and niche industry roles. Recruiting, screening, scheduling, and incentive handling are built into the platform — clients don't need to bring their own participants.
>
> The agency side provides senior consulting, strategy, audits, and training when the question is complex or undefined. The platform side automates execution. Clients use one or both depending on what they need.
>
> Founded by Marc Busch (MSc Psychology, University of Vienna), the company builds on 40+ peer-reviewed publications, 2,000+ academic citations, and active teaching at FH Technikum Wien and BFI Wien. Busch Labs positions itself as a quality assurance layer for research in the age of AI — combining scientific rigor with automated efficiency.
>
> Player Labs, the gaming vertical, provides playtesting and game user research for publishers and studios, with published AA credits: Epic Mickey: Rebrushed, South Park: Snow Day, SpongeBob: Titans of the Tide, and ReAnimal (2026).

## Services

- [Research Services](https://www.busch-labs.at/research-services): End-to-end UX and market research with proprietary participant panel
- [Insights Consulting](https://www.busch-labs.at/insights-consulting): Custom research, strategy consulting, audits, and team training
- [Player Labs](https://www.busch-labs.at/player-labs): Game UX research, playtesting, and player recruiting for publishers and studios
- [People & Culture Lab](https://www.busch-labs.at/people-lab): Employee experience research, culture analysis, and psychological safety measurement
- [Participant Recruitment](https://www.busch-labs.at/participant-recruitment): B2B and B2C recruiting from proprietary panel, including hard-to-reach audiences
- [Pricing](https://www.busch-labs.at/pricing): Transparent pricing overview for all services

## API

- [Study Configuration API — Schema & Options (GET)](https://api.busch-labs.at/study-config): Returns JSON Schema, valid enum values, geo-targeting options, example payloads, and rate limit info. Machine-readable discovery endpoint for LLMs and API consumers.
- [Study Configuration API — Pricing (POST)](https://api.busch-labs.at/study-config): POST a study configuration to calculate pricing and feasibility in real time. Add ?submit=true with contact info to submit a study order. See GET response for full schema.
- [OpenAPI 3.1 Specification](https://api.busch-labs.at/openapi.yaml): Machine-readable OpenAPI spec for the Study Configuration API — schemas, examples, and error formats.

## Tools & Platform

- [Study Builder](https://www.busch-labs.at/calculator): Configure research studies with live pricing — no minimum project cost
- [Gaming Study Builder](https://www.busch-labs.at/player-labs/calculator): Gaming-specific study configurator with playtesting options
- [Sample Size Calculator](https://www.busch-labs.at/resources/sample-size-formulas-explained): Interactive calculator with statistical foundations for sample size determination
- [Research Method Finder](https://www.busch-labs.at/resources/research-method-finder): Interactive tool to find the right research method for your question
- [Research Value Calculator](https://www.busch-labs.at/resources/research-value-calculator): ROI calculator — estimate whether a study is worth the investment

## About & Credentials

- [Team](https://www.busch-labs.at/about): Mission, team, and credentials
- [Marc Busch](https://www.busch-labs.at/about/marc-busch): Founder profile — psychology, publications, game UX credits
- [Christine Kipke](https://www.busch-labs.at/about/christine-kipke): Business development and research operations
- [FAQ](https://www.busch-labs.at/faq): Frequently asked questions about services, methods, and pricing

## Research Lab

- [Vienna UX Lab](https://www.busch-labs.at/research-services/vienna-lab): Professional UX research lab with eye-tracking, observation rooms, and biometrics
- [Vienna Gaming Lab](https://www.busch-labs.at/player-labs/vienna-lab): Gaming lab setup for in-person playtesting

## Knowledge & Resources

- [Resources](https://www.busch-labs.at/resources): Articles, guides, and tools — applied research knowledge
- [Types of Validity](https://www.busch-labs.at/resources/types-of-validity): Guide to validity in UX and market research
- [Events](https://www.busch-labs.at/events): Upcoming workshops, meetups, and research community events

## Legal & Entity Verification

- [Impressum](https://www.busch-labs.at/legal/impressum): Legal notice — rapid user feedback GmbH, FN 528732y, VAT ATU75292559
- [Privacy Policy](https://www.busch-labs.at/legal/privacy): Privacy policy and GDPR compliance

## German Version

> All content is available in German. English pages use unprefixed URLs (e.g. /research-services). For German, add the /de/ prefix (e.g. /de/research-services).