Full transparency. Every euro explained. All prices excl. 20% VAT.
Busch Labs offers three ways to work together — Connect, Platform, and Expert. Pricing is modular: you pay for what you use. No subscriptions, no seat licenses, no hidden fees.
We find, you run.
Recruiting fees only. You conduct research with your own tools.
Run studies on our platform.
€0.49/min per participant. Recording, transcription, AI notes & reports included. Optional: AI Interviewer (+€0.40/min).
We handle everything.
Full service. Expert moderation (€125/h), study design (€750), analysis & report (from €900).
All modes include participant recruiting and incentives. Platform fees apply in Platform and Expert modes.
We find, screen, and schedule the right participants for your study. Our recruiting fees include a no-show guarantee — if a participant doesn't show up, we recruit a replacement at no extra cost.
| Audience | Survey | Interview | User Test |
|---|---|---|---|
| General Consumers | €15 | €75 | €80 |
| Gamers | €30 | €125 | €160 |
| Business Professionals | €85 | €230 | €275 |
| Decision Makers / Experts | €160 | €425 | €510 |
User Test fees are higher than Interview fees because we ensure participants receive the prototype, verify screen recording setup, and confirm technical requirements before the session.
Incentives are pass-through costs — they go directly to the participant as compensation for their time. We handle all payments and administration.
Priced per 5-minute block. Scales linearly — a 10-minute survey costs 2× the 5-minute rate.
| Audience | Per 5 minutes |
|---|---|
| General Consumers | €2.50 |
| Gamers | €2.50 |
| Business Professionals | €5 |
| Decision Makers / Experts | €15 |
Priced per hour with a guaranteed minimum. Scales linearly with session duration.
| Audience | Interview | User Test |
|---|---|---|
| General Consumers | €40/h min €15 | €50/h min €15 |
| Gamers | €40/h min €15 | €50/h min €15 |
| Business Professionals | €80/h min €30 | €100/h min €30 |
| Decision Makers / Experts | €120/h min €50 | €150/h min €50 |
In-person sessions require geographic recruiting and on-site coordination, which increases the recruiting fee.
| Location | Recruit Multiplier | Notes |
|---|---|---|
| Remote | 1× | No surcharge |
| In-Person at Your Location | 1.25× | Geographic pool restriction + coordination |
| In-Person at Busch Labs Lab (Vienna) | 1.25× | + €185/h lab facility fee per participant |
Surveys are always conducted remotely. The location multiplier applies to the recruiting fee only.
Run your studies on the Busch Labs platform. One per-minute price covers everything: session recording, automatic transcription, AI-generated notes, and a structured report. Pay per study — no subscriptions, no user seats.
per participant
per participant
flat, includes AI analysis
One flat fee per completed survey response. Includes automated analysis, data visualization, and a structured report.
The AI Interviewer conducts sessions autonomously — participants interact with an AI moderator that follows your discussion guide. Available for interviews and user tests, not for surveys.
Our research experts handle your study end-to-end. From discussion guide to final report — full service with no overhead on your team.
A senior researcher moderates every session. Preparation and debriefing are included.
We design a professional discussion guide tailored to your research questions. For complex or multi-method studies, contact us for a custom quote.
Includes video review, thematic analysis, actionable findings, and a presentation-ready report.
| Interviews & User Tests | €1,500 + €0.89/min/participant |
| Surveys (up to 50 responses) | €900 |
| Surveys (51–500 responses) | €1,900 |
| Surveys (500+ responses) | Contact us |
For studies with more than 15 participants, contact us. Expert Analysis is also available as an add-on in Platform mode — get AI-powered session tools with human-quality analysis.
Applied when your study configuration requires them.
€5 participant incentive + €3.50 platform fee per screened person. The number of people screened depends on the expected qualification rate:
Screening always runs on our platform, even in Connect mode. If the actual qualification rate deviates significantly from the estimate, we'll proactively communicate and find a solution that protects your budget.
Our Vienna lab (1030) includes room, technology, streaming setup, and catering. Available for interviews and user tests. The fee scales with session duration and participant count.
See how final prices are calculated for common study setups.
Connect — 50 General Consumers, 10-min survey, remote
Platform — 8 General Consumers, 60-min interviews, remote
Platform + AI Interviewer — 6 Business Professionals, 60-min user tests, remote
Expert — 10 Gamers, 90-min user tests, in-person at Busch Labs Lab
If a participant doesn't show up, we recruit a replacement at no extra cost.
We apply a fair use policy. If sessions occasionally run over, that's fine. For systematic overtime, we'll discuss options with you.
Recruited participants can be rescheduled at any time. Cancellation of already-recruited participants is not possible.
If screening performance deviates from expectations, we communicate proactively and protect your budget.
Order what you need — from a single interview to a 200-person survey.
Need a custom solution, volume pricing, or a white-label platform? Contact us.
Configure your study in the Study Builder and get a live price breakdown — no account required.