Trend analysis that separates signal from noise.
The Problem
You need to make bets on the future. Which technologies to invest in, which markets to enter, which customer needs will matter in three years.
Everyone has opinions about the future. Consultants. Analysts. Your board. But opinions don't reduce risk. Evidence does. And most trend reports are hype anyway. Your team collects articles and opinions, but nobody knows which signals are real. You need foresight, not a news summary.
The Solution
We scan systematically across sources: publications, patents, startups, expert interviews, competitor moves. Then we filter for relevance to your strategic priorities and model scenarios you can plan against.
Clarity on which trends matter for your business. And scenarios to stress-test your strategy.
We separate hype from substance. Proprietary frameworks cut through noise to identify trends that actually matter for your business.
Not one forecast, but multiple futures. We model 3-5 scenarios so you can stress-test strategy against uncertainty.
Every trend mapped to your strategic priorities. You'll know exactly which bets to make—and which to avoid.
Board-quality deliverables with clear narratives. No 100-page reports. Crisp, visual, decision-ready.
We align on your strategic horizon and key uncertainties. What decisions are you trying to inform?
Systematic scanning across sources—publications, patents, startups, expert interviews, competitor moves.
Trends synthesized into scenarios. Impact and probability assessed for your specific context.
Executive workshop to present findings and facilitate strategic discussion.
Every project is different. Let's discuss your specific requirements and create a custom proposal.
Book a Discovery CallValidate market opportunities and assess feasibility before entering new markets
Learn moreTest ideas, concepts, and prototypes before development investment
Learn moreSystematic comparison of products, services, and experiences against competitors
Learn moreLet's discuss how we can help you achieve your goals.
Configure & PriceChoose how you'd like to connect with us
Or reach us directly at marc.busch@user-feedback.at or +43 699 197 101 86
Stop asking 'How much would you pay?' The 3 methods to get honest answers: MaxDiff, Conjoint, and Van Westendorp.
Read articleHow to prove your redesign actually worked. A guide to establishing baselines, tracking metrics (SUS), and calculating ROI.
Read articleDon't wait for the beta. The 3 critical moments to test: Concept (Generative), Prototype (Formative), and Live (Summative).
Read articleReal feedback from teams we've worked with
Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.

Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.

Working with Marc & his team is amazing — he is very client- & human-centric, and makes the impossible happen when it comes to deadlines, finding a panel, supporting the research design, etc. He immersed himself in the topic, and supported our project with outstanding engagement, delivering results on time, with deep, actionable insights.