See How You Stack Up — Through Your Users' Eyes

Task-based benchmarking against your real competitors.

The Problem

You need to know where you stand. Not feature-for-feature, but in terms of actual user experience.

You know your competitors exist. You have screenshots, feature lists, pricing pages. But you don't know how users actually experience them versus you. Internal teams overestimate your strengths and underestimate theirs. You need an objective comparison, not confirmation bias.

The Solution

We run standardized task scenarios across your product and your competitors with real users. SUS and UEQ benchmarking, feature comparison matrices, perception mapping. Same tasks, same metrics, unbiased evaluation.

Objective evidence of where you lead and where you trail. Prioritized improvements based on competitive gaps.

What You'll Achieve

Evidence-backed strategic recommendations
Clear understanding of customer needs and market dynamics
De-risked decision-making for leadership
Actionable insights with prioritized next steps

StrategyPerfect for Management / Strategy

What You Get

Standardized Task Scenarios

Identical tasks across all products ensure a fair, objective comparison — no cherry-picking.

SUS/UEQ Benchmarking

Industry-standard usability and experience metrics for quantifiable competitive positioning.

Competitive Perception Analysis

How users perceive your brand versus competitors — trust, quality, value, and willingness to switch.

How It Works

STEP 1

Define

Identify competitors, define key task scenarios, and align on comparison metrics.

STEP 2

Test

Recruit matched user profiles who test all products under identical conditions.

STEP 3

Benchmark

Score each product on standardized metrics and map perception differences.

STEP 4

Deliver

Competitive positioning report with gap analysis and prioritized recommendations.

Tailored to Your Needs

Every project is different. Let's discuss your specific requirements and create a custom proposal.

Book a Discovery Call

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What Our Clients Say

Real feedback from teams we've worked with

The user research that was done by Marc and his team was the best investment we made! The comprehensive insights we got from it have helped us sharpen our product and even break some of our assumptions. This way, we could launch an MVP that is really focused on our users' core needs and bring real value with our product. User research is so crucial and the early on you do it, it saves so much production and marketing costs down the road. In short, highly recommended!!

Inbar Fruchsad Weil

Venture Builder

Mavie Next

Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.

Frank Kofler

QA & UX Manager

Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.

Lucie Papelier

Product Manager