Task-based benchmarking against your real competitors.
The Problem
You need to know where you stand. Not feature-for-feature, but in terms of actual user experience.
You know your competitors exist. You have screenshots, feature lists, pricing pages. But you don't know how users actually experience them versus you. Internal teams overestimate your strengths and underestimate theirs. You need an objective comparison, not confirmation bias.
The Solution
We run standardized task scenarios across your product and your competitors with real users. SUS and UEQ benchmarking, feature comparison matrices, perception mapping. Same tasks, same metrics, unbiased evaluation.
Objective evidence of where you lead and where you trail. Prioritized improvements based on competitive gaps.
Identical tasks across all products ensure a fair, objective comparison — no cherry-picking.
Industry-standard usability and experience metrics for quantifiable competitive positioning.
How users perceive your brand versus competitors — trust, quality, value, and willingness to switch.
Identify competitors, define key task scenarios, and align on comparison metrics.
Recruit matched user profiles who test all products under identical conditions.
Score each product on standardized metrics and map perception differences.
Competitive positioning report with gap analysis and prioritized recommendations.
Every project is different. Let's discuss your specific requirements and create a custom proposal.
Book a Discovery CallEvaluate service quality and compliance through undercover customer visits
Learn moreValidate market opportunities and assess feasibility before entering new markets
Learn moreDetermine optimal pricing through willingness-to-pay and price sensitivity research
Learn moreLet's discuss how we can help you achieve your goals.
Configure & PriceChoose how you'd like to connect with us
Or reach us directly at marc.busch@user-feedback.at or +43 699 197 101 86
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Read articleReal feedback from teams we've worked with
Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.

Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.

Working with Marc & his team is amazing — he is very client- & human-centric, and makes the impossible happen when it comes to deadlines, finding a panel, supporting the research design, etc. He immersed himself in the topic, and supported our project with outstanding engagement, delivering results on time, with deep, actionable insights.