Know What Your Market Will Pay

Pricing research that removes the guesswork.

The Problem

You are launching a new product or rethinking your pricing. The number you pick will define your revenue for years.

But how do you know what customers will actually pay? Internal guesses are biased. Competitor pricing tells you what others charge, not what your market values. And if you just ask 'What would you pay?', people lowball you every time.

The Solution

We use methods designed to uncover real willingness to pay without asking directly. Conjoint analysis, Van Westendorp, Gabor-Granger. We survey your target market and deliver price points with confidence intervals.

A pricing recommendation you can defend to your board. Based on data from your actual market.

What You'll Achieve

Clear brand positioning based on market data
Optimal pricing backed by willingness-to-pay research
Messaging that resonates with target segments
Competitive differentiation strategy

StrategyPerfect for Management / Strategy

What You Get

Market Positioning

Data-driven positioning that differentiates you from competitors.

Price Optimization

Pricing research that maximizes revenue without leaving money on the table.

Message Testing

Know which messages resonate before you invest in campaigns.

How It Works

STEP 1

Discovery

We understand your market position and competitive landscape.

STEP 2

Research

We gather data from your target market on preferences, perceptions, and willingness to pay.

STEP 3

Analysis

We analyze findings and model optimal strategies.

STEP 4

Strategy

You receive actionable recommendations for brand and pricing.

Tailored to Your Needs

Every project is different. Let's discuss your specific requirements and create a custom proposal.

Book a Discovery Call

Explore Related Services

Conjoint Analysis

Determine feature preferences and price sensitivity through trade-off analysis

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Market Entry Study

Validate market opportunities and assess feasibility before entering new markets

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Competitor Benchmarking

Systematic comparison of products, services, and experiences against competitors

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What Our Clients Say

Real feedback from teams we've worked with

The user research that was done by Marc and his team was the best investment we made! The comprehensive insights we got from it have helped us sharpen our product and even break some of our assumptions. This way, we could launch an MVP that is really focused on our users' core needs and bring real value with our product. User research is so crucial and the early on you do it, it saves so much production and marketing costs down the road. In short, highly recommended!!

Inbar Fruchsad Weil

Venture Builder

Mavie Next

Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.

Frank Kofler

QA & UX Manager

Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.

Lucie Papelier

Product Manager