Pricing research that removes the guesswork.
The Problem
You are launching a new product or rethinking your pricing. The number you pick will define your revenue for years.
But how do you know what customers will actually pay? Internal guesses are biased. Competitor pricing tells you what others charge, not what your market values. And if you just ask 'What would you pay?', people lowball you every time.
The Solution
We use methods designed to uncover real willingness to pay without asking directly. Conjoint analysis, Van Westendorp, Gabor-Granger. We survey your target market and deliver price points with confidence intervals.
A pricing recommendation you can defend to your board. Based on data from your actual market.
Data-driven positioning that differentiates you from competitors.
Pricing research that maximizes revenue without leaving money on the table.
Know which messages resonate before you invest in campaigns.
We understand your market position and competitive landscape.
We gather data from your target market on preferences, perceptions, and willingness to pay.
We analyze findings and model optimal strategies.
You receive actionable recommendations for brand and pricing.
Every project is different. Let's discuss your specific requirements and create a custom proposal.
Book a Discovery CallDetermine feature preferences and price sensitivity through trade-off analysis
Learn moreValidate market opportunities and assess feasibility before entering new markets
Learn moreSystematic comparison of products, services, and experiences against competitors
Learn moreLet's discuss how we can help you achieve your goals.
Configure & PriceChoose how you'd like to connect with us
Or reach us directly at marc.busch@user-feedback.at or +43 699 197 101 86
Stop asking 'How much would you pay?' The 3 methods to get honest answers: MaxDiff, Conjoint, and Van Westendorp.
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Read articleReal feedback from teams we've worked with
Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.

Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.

Working with Marc & his team is amazing — he is very client- & human-centric, and makes the impossible happen when it comes to deadlines, finding a panel, supporting the research design, etc. He immersed himself in the topic, and supported our project with outstanding engagement, delivering results on time, with deep, actionable insights.