Understand the Trade-Offs Your Customers Make

Conjoint analysis for pricing and feature decisions.

The Problem

You need to understand how customers value different features, price points, or product configurations. What matters most? What are they willing to trade?

But asking directly does not work. People say everything is important. They cannot articulate their own decision-making process. You need a method that reveals real preferences.

The Solution

We run conjoint analysis that forces realistic trade-offs. Participants choose between product configurations, and we model what drives their decisions. Price sensitivity, feature importance, optimal bundles.

A model of how your customers make decisions. Data to optimize pricing, packaging, and product strategy.

What You'll Achieve

Clear brand positioning based on market data
Optimal pricing backed by willingness-to-pay research
Messaging that resonates with target segments
Competitive differentiation strategy

QuantitativePerfect for Product / UX Teams

What You Get

Market Positioning

Data-driven positioning that differentiates you from competitors.

Price Optimization

Pricing research that maximizes revenue without leaving money on the table.

Message Testing

Know which messages resonate before you invest in campaigns.

How It Works

STEP 1

Discovery

We understand your market position and competitive landscape.

STEP 2

Research

We gather data from your target market on preferences, perceptions, and willingness to pay.

STEP 3

Analysis

We analyze findings and model optimal strategies.

STEP 4

Strategy

You receive actionable recommendations for brand and pricing.

Tailored to Your Needs

Every project is different. Let's discuss your specific requirements and create a custom proposal.

Book a Discovery Call

Explore Related Services

Strategic Pricing Research

Determine optimal pricing through willingness-to-pay and price sensitivity research

Learn more

MaxDiff Studies

Prioritize features, benefits, or messages using best-worst scaling to reveal true audience preferences

Learn more

Full-Service Surveys

Quantitative research with full support. We design, distribute, analyze, and report—you get actionable data.

Learn more

What Our Clients Say

Real feedback from teams we've worked with

The user research that was done by Marc and his team was the best investment we made! The comprehensive insights we got from it have helped us sharpen our product and even break some of our assumptions. This way, we could launch an MVP that is really focused on our users' core needs and bring real value with our product. User research is so crucial and the early on you do it, it saves so much production and marketing costs down the road. In short, highly recommended!!

Inbar Fruchsad Weil

Venture Builder

Mavie Next

Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.

Frank Kofler

QA & UX Manager

Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.

Lucie Papelier

Product Manager