MaxDiff analysis for clear prioritization.
The Problem
You have a list of features, benefits, or messages. You need to know which ones matter most to your audience. Not just ratings, but real priorities.
But rating scales give you everything at 4 out of 5. Ranking gets messy with long lists. You need a method that forces differentiation and gives you clear winners.
The Solution
We run MaxDiff studies where participants repeatedly choose best and worst from sets. The analysis reveals true preference scores, scaled and comparable. Clear priorities, not fuzzy ratings.
A ranked list of what matters most to your audience. Priorities you can act on with confidence.
Sample sizes, methodology, and analysis designed for valid conclusions.
Quality-checked responses with fraudulent and careless respondents removed.
Charts and insights you can share directly with stakeholders.
We craft a survey instrument designed to answer your questions.
We recruit respondents matching your target demographics.
We field the survey and monitor data quality.
You receive statistical analysis with key findings.
Use our Study Builder to configure your project and get an instant quote. No hidden fees, pay only for what you need.
Calculate Your PriceLet's discuss how we can help you achieve your goals.
Configure & PriceChoose how you'd like to connect with us
Or reach us directly at marc.busch@user-feedback.at or +43 699 197 101 86
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Read articleReal feedback from teams we've worked with
Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.

Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.

Working with Marc & his team is amazing — he is very client- & human-centric, and makes the impossible happen when it comes to deadlines, finding a panel, supporting the research design, etc. He immersed himself in the topic, and supported our project with outstanding engagement, delivering results on time, with deep, actionable insights.