Know Which Features Delight and Which Are Table Stakes
Kano analysis for smarter feature prioritization.
The Problem
You are prioritizing features. Some are must-haves, some are differentiators, some do not matter. But you are guessing which is which.
But stakeholders argue based on gut feeling. Everything seems important. You need a framework that distinguishes between features that satisfy and features that delight.
The Solution
We run Kano model surveys that classify features into categories: must-be, performance, attractive, indifferent, reverse. You see which features drive satisfaction and which are just expected.
A feature prioritization framework based on customer impact. Invest in what differentiates, not just what is expected.
What You'll Achieve
- Statistically valid conclusions you can trust
- Clean, quality-checked data
- Visual reports ready for stakeholder sharing
- Clear answers to your research questions
QuantitativePerfect for Product / UX Teams
What You Get
Statistical Rigor
Sample sizes, methodology, and analysis designed for valid conclusions.
Clean Data
Quality-checked responses with fraudulent and careless respondents removed.
Visual Reports
Charts and insights you can share directly with stakeholders.
How It Works
STEP 1
Design
We craft a survey instrument designed to answer your questions.
STEP 2
Sample
We recruit respondents matching your target demographics.
STEP 3
Collection
We field the survey and monitor data quality.
STEP 4
Analysis
You receive statistical analysis with key findings.
Transparent Pricing
Use our Study Builder to configure your project and get an instant quote. No hidden fees, pay only for what you need.
Calculate Your PriceExplore Related Services
MaxDiff Studies
Prioritize features, benefits, or messages using best-worst scaling to reveal true audience preferences
Learn moreFull-Service Surveys
Quantitative research with full support. We design, distribute, analyze, and report—you get actionable data.
Learn moreConcept Validation
Test ideas, concepts, and prototypes with target users before committing development resources
Learn moreWhat Our Clients Say
Real feedback from teams we've worked with
The user research that was done by Marc and his team was the best investment we made! The comprehensive insights we got from it have helped us sharpen our product and even break some of our assumptions. This way, we could launch an MVP that is really focused on our users' core needs and bring real value with our product. User research is so crucial and the early on you do it, it saves so much production and marketing costs down the road. In short, highly recommended!!
Inbar Fruchsad Weil
Venture Builder
Mavie Next
Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.
Frank Kofler
QA & UX Manager
Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.
Lucie Papelier
Product Manager
Use our Research Platform or just Connect with participants
Get Expert consulting and let us execute for you
Ready to Get Started with Kano Model Analysis?
Let's discuss how we can help you achieve your goals.
Configure & PriceLet's Talk
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Or reach us directly at marc.busch@user-feedback.at or +43 699 197 101 86
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