Track How Your Brand Lives in Minds
Brand health tracking that shows what is changing and why.
The Problem
You invest in brand building, but you need to know if it is working. Awareness, perception, consideration. Not just once, but over time.
You spend budget on marketing, but do you know if it is working? Flying blind on brand perception means wasting money on messages that don't stick. And conventional brand tracking means expensive panels and lagging data. By the time you see a shift, it happened months ago. You need faster feedback loops without sacrificing rigor.
The Solution
We run brand health surveys on a cadence that fits your needs. Awareness, associations, NPS, competitive positioning. Consistent methodology so you can track real change, not measurement noise.
A clear view of brand health over time. Early warning when perception shifts, and evidence when your investments pay off.
What You'll Achieve
- Clear brand positioning based on market data
- Optimal pricing backed by willingness-to-pay research
- Messaging that resonates with target segments
- Competitive differentiation strategy
SurveysPerfect for Marketing
What You Get
Longitudinal Tracking
Measure how key metrics change over time. specific campaigns or market events.
Competitor Comparison
Don't just measure yourself. See exactly how you stack up against your top 3 competitors in real-time.
Sentiment Analysis
Go beyond numbers. Understand the emotional connection and 'why' behind the brand scores.
Funnel Metrics
Track Awareness -> Consideration -> Preference -> Purchase to identify exactly where you lose customers.
How It Works
STEP 1
Baseline
We establish your initial benchmarks and define the competitor set to track against.
STEP 2
Launch
Survey deployed to a representative sample of your target market (not just your own users).
STEP 3
Measure
Quarterly or monthly waves of data collection to identify trends and shifts.
STEP 4
Optimize
Strategic recommendations on how to adjust messaging to improve brand health scores.
Tailored to Your Needs
Every project is different. Let's discuss your specific requirements and create a custom proposal.
Book a Discovery CallExplore Related Services
Competitor Benchmarking
Systematic comparison of products, services, and experiences against competitors
Learn moreFull-Service Surveys
Quantitative research with full support. We design, distribute, analyze, and report—you get actionable data.
Learn moreChurn & Win-Loss Analysis
Understand why customers leave and deals are lost through exit interviews and behavioral pattern analysis
Learn moreWhat Our Clients Say
Real feedback from teams we've worked with
Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.
Frank Kofler
QA & UX Manager
Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.
Lucie Papelier
Product Manager
Working with Marc & his team is amazing — he is very client- & human-centric, and makes the impossible happen when it comes to deadlines, finding a panel, supporting the research design, etc. He immersed himself in the topic, and supported our project with outstanding engagement, delivering results on time, with deep, actionable insights.
Kata Ludvig
Venture Builder
Mavie
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Get Expert consulting and let us execute for you
Ready to Get Started with Brand Health Tracking?
Let's discuss how we can help you achieve your goals.
Configure & PriceLet's Talk
Choose how you'd like to connect with us
Or reach us directly at marc.busch@user-feedback.at or +43 699 197 101 86
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