Find the Message That Resonates

Value proposition research that tests what actually lands.

The Problem

You are refining your positioning or launching something new. You have messaging options, but you do not know which one will resonate with your target audience.

Great products fail with weak messaging. If customers don't understand "why you" in 5 seconds, they move on. Guessing your USP is expensive. But internal debates about messaging go in circles. Everyone has opinions, nobody has data. You risk launching with a value proposition that sounds good in the boardroom but falls flat in the market.

The Solution

We test your messaging options with your target audience. Quantitative preference testing, qualitative depth interviews, or both. Real reactions from real prospects.

The message that resonates most with your audience. And clarity on why it wins.

What You'll Achieve

Clear brand positioning based on market data
Optimal pricing backed by willingness-to-pay research
Messaging that resonates with target segments
Competitive differentiation strategy

StrategyPerfect for Marketing

What You Get

Purchase Intent

We don't just ask what they like. We test which messages actually drive willingness to buy.

Attribute Ranking

Force-rank features and benefits to separate 'nice-to-haves' from 'must-haves'.

Language Fit

Discover the exact words your customers use to describe their problem, so you can reflect them back.

Differentiation

Verify that your unique selling points are actually perceived as unique by the market.

How It Works

STEP 1

Discovery

Audit current messaging and competitor claims to draft hypothesis value props.

STEP 2

Qualitative

In-depth interviews to explore customer language and mental models.

STEP 3

Validation

Quantitative testing to statistically validate which message wins.

STEP 4

Playbook

Final messaging playbook with headlines, subheads, and supporting points.

Tailored to Your Needs

Every project is different. Let's discuss your specific requirements and create a custom proposal.

Book a Discovery Call

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User Interviews (Qualitative Discovery)

In-depth conversations to understand user needs, behaviors, and motivations

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What Our Clients Say

Real feedback from teams we've worked with

The user research that was done by Marc and his team was the best investment we made! The comprehensive insights we got from it have helped us sharpen our product and even break some of our assumptions. This way, we could launch an MVP that is really focused on our users' core needs and bring real value with our product. User research is so crucial and the early on you do it, it saves so much production and marketing costs down the road. In short, highly recommended!!

Inbar Fruchsad Weil

Venture Builder

Mavie Next

Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.

Frank Kofler

QA & UX Manager

Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.

Lucie Papelier

Product Manager