Find the Message That Resonates
Value proposition research that tests what actually lands.
The Problem
You are refining your positioning or launching something new. You have messaging options, but you do not know which one will resonate with your target audience.
Great products fail with weak messaging. If customers don't understand "why you" in 5 seconds, they move on. Guessing your USP is expensive. But internal debates about messaging go in circles. Everyone has opinions, nobody has data. You risk launching with a value proposition that sounds good in the boardroom but falls flat in the market.
The Solution
We test your messaging options with your target audience. Quantitative preference testing, qualitative depth interviews, or both. Real reactions from real prospects.
The message that resonates most with your audience. And clarity on why it wins.
What You'll Achieve
- Clear brand positioning based on market data
- Optimal pricing backed by willingness-to-pay research
- Messaging that resonates with target segments
- Competitive differentiation strategy
StrategyPerfect for Marketing
What You Get
Purchase Intent
We don't just ask what they like. We test which messages actually drive willingness to buy.
Attribute Ranking
Force-rank features and benefits to separate 'nice-to-haves' from 'must-haves'.
Language Fit
Discover the exact words your customers use to describe their problem, so you can reflect them back.
Differentiation
Verify that your unique selling points are actually perceived as unique by the market.
How It Works
STEP 1
Discovery
Audit current messaging and competitor claims to draft hypothesis value props.
STEP 2
Qualitative
In-depth interviews to explore customer language and mental models.
STEP 3
Validation
Quantitative testing to statistically validate which message wins.
STEP 4
Playbook
Final messaging playbook with headlines, subheads, and supporting points.
Tailored to Your Needs
Every project is different. Let's discuss your specific requirements and create a custom proposal.
Book a Discovery CallExplore Related Services
Concept Validation
Test ideas, concepts, and prototypes with target users before committing development resources
Learn moreProduct-Market-Fit Test (Sean Ellis)
Measure product-market fit with the validated Sean Ellis test and get clarity on what to improve next
Learn moreUser Interviews (Qualitative Discovery)
In-depth conversations to understand user needs, behaviors, and motivations
Learn moreWhat Our Clients Say
Real feedback from teams we've worked with
Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.
Frank Kofler
QA & UX Manager
Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.
Lucie Papelier
Product Manager
Working with Marc & his team is amazing — he is very client- & human-centric, and makes the impossible happen when it comes to deadlines, finding a panel, supporting the research design, etc. He immersed himself in the topic, and supported our project with outstanding engagement, delivering results on time, with deep, actionable insights.
Kata Ludvig
Venture Builder
Mavie
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Get Expert consulting and let us execute for you
Ready to Get Started with Value Proposition & Messaging?
Let's discuss how we can help you achieve your goals.
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Or reach us directly at marc.busch@user-feedback.at or +43 699 197 101 86
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