In-depth interviews that uncover needs and motivations.
The Problem
You need to understand your users deeply. Their goals, frustrations, workarounds, and unmet needs. The context behind their behavior.
Generic participants give you generic answers. "Yes" people. Script readers. You don't need more data. You need the right people saying the right things. Surveys give you surface answers. Internal assumptions go unchallenged. You need real conversations with real users, conducted by someone who knows how to listen.
The Solution
We conduct in-depth interviews with your target users. Skilled moderation, open questions, and the patience to find what users struggle to articulate. Recruiting included.
Deep understanding of user needs and motivations. Insights that inform product decisions, not just validate assumptions.
Multi-stage verification ensures every participant matches your criteria. We catch professional respondents before they waste your time.
Senior researchers who know when to probe and when to listen. Every interview surfaces insights you'd miss on your own.
Automatic transcription with thematic coding. Your quotes are tagged and searchable within hours, not weeks.
Patterns emerge across interviews. We deliver themes, tensions, and opportunities—not just transcripts.
We define research questions and success criteria together. What decisions will these interviews inform?
Deep screening and verification. You review profiles before anyone is scheduled.
60-minute moderated sessions. You can observe live or review recordings with timestamps.
Thematic analysis and synthesis delivered within 10 business days.
Use our Study Builder to configure your project and get an instant quote. No hidden fees, pay only for what you need.
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Learn moreProfessional qualitative coding, tagging, and thematic analysis
Learn moreTest ideas, concepts, and prototypes before development investment
Learn moreLet's discuss how we can help you achieve your goals.
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Or reach us directly at marc.busch@user-feedback.at or +43 699 197 101 86
Real feedback from teams we've worked with
Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.

Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.

Working with Marc & his team is amazing — he is very client- & human-centric, and makes the impossible happen when it comes to deadlines, finding a panel, supporting the research design, etc. He immersed himself in the topic, and supported our project with outstanding engagement, delivering results on time, with deep, actionable insights.