Neuromarketing and ad testing with biometric measurement.
The Problem
You are investing in advertising and need to know what works. Not just whether people say they like it, but how they actually respond.
Asking people what they noticed is useless. They don't remember. And what they say they looked at is often wrong. You need objective data on attention. Self-reported ad feedback is unreliable. People say what they think you want to hear, or rationalize responses after the fact. You miss the immediate, emotional reaction that predicts real-world impact.
The Solution
We test ads with biometric measurement: eye tracking, facial coding, and physiological response. Combined with survey data to understand both the what and the why.
Objective data on how your ads perform. Attention, emotion, and recall measured, not just claimed.
See exactly where viewers look—and what they skip. Heatmaps reveal the truth about visual hierarchy.
Measure GSR, heart rate, and facial expressions to detect emotional engagement beyond self-report.
Know how long attention is held on key elements like CTAs, headlines, and product images.
Run sessions in our professional biometric lab with research-grade equipment and expert facilitation.
We prepare your ads, landing pages, or creative variants for controlled exposure.
Target audience participants recruited and scheduled for lab sessions.
Biometric data captured during exposure using research-grade eye trackers and sensors.
Visual heatmaps, AOI analysis, and recommendations for creative optimization.
Every project is different. Let's discuss your specific requirements and create a custom proposal.
Book a Discovery CallMonitor brand awareness, sentiment, and perception over time against competitors
Learn moreIdentify the specific messages that drive purchase intent and differentiation
Learn moreIn-person playtesting at our Vienna game lab with eye tracking, facial coding, and biometric measurement
Learn moreReal feedback from teams we've worked with
Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.

Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.

Working with Marc & his team is amazing — he is very client- & human-centric, and makes the impossible happen when it comes to deadlines, finding a panel, supporting the research design, etc. He immersed himself in the topic, and supported our project with outstanding engagement, delivering results on time, with deep, actionable insights.
Let's discuss how we can help you achieve your goals.
Configure & PriceChoose how you'd like to connect with us
Or reach us directly at marc.busch@user-feedback.at or +43 699 197 101 86
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