Due Diligence That Looks at Real Users

Independent UX assessment for investment decisions.

The Problem

You are evaluating a product for acquisition, investment, or partnership. The financials look good. But does the product actually work for its users?

You are evaluating a product, a startup, an acquisition target. You have pitch decks, demos, financial models. What you don't have is evidence that real users actually get value from it. Due diligence without user research is due diligence with blind spots.

The Solution

We run an independent assessment: heuristic evaluation of the product, rapid user testing with real users, NPS and satisfaction benchmarking, and a risk assessment of the user experience. You get a clear picture of product quality, user satisfaction, and growth potential — from a research perspective, not a sales deck.

An independent UX risk assessment you can present to your investment committee. Evidence-based, not pitch-based.

What You'll Achieve

Evidence-backed strategic recommendations
Clear understanding of customer needs and market dynamics
De-risked decision-making for leadership
Actionable insights with prioritized next steps

StrategyPerfect for Management / Strategy

What You Get

Heuristic Evaluation

Expert review of the product against established usability and UX principles.

Rapid User Testing

Quick-turn usability tests with real users to validate core product claims.

NPS & Satisfaction Benchmarking

Standardized satisfaction metrics to compare against industry benchmarks.

UX Risk Assessment

Identification of product risks, scalability concerns, and experience debt.

How It Works

STEP 1

Brief

Understand the investment thesis, product claims, and key risk areas.

STEP 2

Evaluate

Expert heuristic review and rapid user testing in parallel.

STEP 3

Benchmark

Score against industry standards and comparable products.

STEP 4

Assess

UX risk report with product quality score and strategic recommendations.

Tailored to Your Needs

Every project is different. Let's discuss your specific requirements and create a custom proposal.

Book a Discovery Call

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What Our Clients Say

Real feedback from teams we've worked with

The user research that was done by Marc and his team was the best investment we made! The comprehensive insights we got from it have helped us sharpen our product and even break some of our assumptions. This way, we could launch an MVP that is really focused on our users' core needs and bring real value with our product. User research is so crucial and the early on you do it, it saves so much production and marketing costs down the road. In short, highly recommended!!

Inbar Fruchsad Weil

Venture Builder

Mavie Next

Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.

Frank Kofler

QA & UX Manager

Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.

Lucie Papelier

Product Manager