Due Diligence That Looks at Real Users
Independent UX assessment for investment decisions.
The Problem
You are evaluating a product for acquisition, investment, or partnership. The financials look good. But does the product actually work for its users?
You are evaluating a product, a startup, an acquisition target. You have pitch decks, demos, financial models. What you don't have is evidence that real users actually get value from it. Due diligence without user research is due diligence with blind spots.
The Solution
We run an independent assessment: heuristic evaluation of the product, rapid user testing with real users, NPS and satisfaction benchmarking, and a risk assessment of the user experience. You get a clear picture of product quality, user satisfaction, and growth potential — from a research perspective, not a sales deck.
An independent UX risk assessment you can present to your investment committee. Evidence-based, not pitch-based.
What You'll Achieve
- Evidence-backed strategic recommendations
- Clear understanding of customer needs and market dynamics
- De-risked decision-making for leadership
- Actionable insights with prioritized next steps
StrategyPerfect for Management / Strategy
What You Get
Heuristic Evaluation
Expert review of the product against established usability and UX principles.
Rapid User Testing
Quick-turn usability tests with real users to validate core product claims.
NPS & Satisfaction Benchmarking
Standardized satisfaction metrics to compare against industry benchmarks.
UX Risk Assessment
Identification of product risks, scalability concerns, and experience debt.
How It Works
STEP 1
Brief
Understand the investment thesis, product claims, and key risk areas.
STEP 2
Evaluate
Expert heuristic review and rapid user testing in parallel.
STEP 3
Benchmark
Score against industry standards and comparable products.
STEP 4
Assess
UX risk report with product quality score and strategic recommendations.
Tailored to Your Needs
Every project is different. Let's discuss your specific requirements and create a custom proposal.
Book a Discovery CallExplore Related Services
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Identify emerging trends and future market opportunities through systematic research
Learn moreWhat Our Clients Say
Real feedback from teams we've worked with
Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.
Frank Kofler
QA & UX Manager
Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.
Lucie Papelier
Product Manager
Working with Marc & his team is amazing — he is very client- & human-centric, and makes the impossible happen when it comes to deadlines, finding a panel, supporting the research design, etc. He immersed himself in the topic, and supported our project with outstanding engagement, delivering results on time, with deep, actionable insights.
Kata Ludvig
Venture Builder
Mavie
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Ready to Get Started with Product & User Due Diligence (M&A)?
Let's discuss how we can help you achieve your goals.
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Or reach us directly at marc.busch@user-feedback.at or +43 699 197 101 86
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