Build Your Own Participant Panel

Private panel setup for ongoing research access.

The Problem

You want direct access to your customers or users for research. Not renting from external panels, but building your own asset.

But panel management is complex. Recruitment, verification, incentive management, GDPR compliance, engagement over time. Most companies start and abandon the effort.

The Solution

We build and launch your private panel. Recruitment strategy, technical setup, verification workflows, and ongoing management playbook. You own the panel, we get it running.

A verified participant panel you own. Ready for continuous research without external dependencies.

What You'll Achieve

Clear picture of organizational dynamics and friction points
Aligned leadership team with shared vision
Prioritized action plan for transformation
Improved cross-functional collaboration

Research OperationsPerfect for Product / UX Teams

What You Get

Organizational Clarity

Understand how your teams actually work—not how the org chart says they should.

Alignment Roadmap

Concrete steps to bridge gaps between strategy and execution.

Stakeholder Buy-In

Facilitated workshops that create shared understanding and commitment.

How It Works

STEP 1

Assessment

We diagnose your current organizational state through interviews and analysis.

STEP 2

Synthesis

We identify patterns, friction points, and opportunities for improvement.

STEP 3

Workshop

We facilitate alignment sessions with your leadership team.

STEP 4

Roadmap

You receive a prioritized action plan with clear ownership.

Tailored to Your Needs

Every project is different. Let's discuss your specific requirements and create a custom proposal.

Book a Discovery Call

Explore Related Services

Participant Recruiting (General)

Source, screen, and verify qualified research participants for any study type across the DACH region

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ResearchOps & Infrastructure

Operationalize research: repositories, governance playbooks, tool stacks, and recruitment pipelines

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Continuous Discovery Coaching

Embed customer-centricity into your team through hands-on discovery practice coaching

Learn more

What Our Clients Say

Real feedback from teams we've worked with

The user research that was done by Marc and his team was the best investment we made! The comprehensive insights we got from it have helped us sharpen our product and even break some of our assumptions. This way, we could launch an MVP that is really focused on our users' core needs and bring real value with our product. User research is so crucial and the early on you do it, it saves so much production and marketing costs down the road. In short, highly recommended!!

Inbar Fruchsad Weil

Venture Builder

Mavie Next

Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.

Frank Kofler

QA & UX Manager

Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.

Lucie Papelier

Product Manager