Coaching for continuous discovery practices.
The Problem
You want your team to talk to users regularly. Not just during big projects, but as an ongoing habit that informs every decision.
Your team attends research presentations, then goes back to building based on assumptions. Training sessions create temporary excitement but no lasting change. You need embedded habits, not one-off workshops. Continuous discovery is hard to start. People are busy. The first interviews feel awkward. Without support, good intentions fade and you are back to assumptions.
The Solution
We coach your team through the setup and first cycles of continuous discovery. Interview techniques, recruiting rhythms, synthesis habits. Hands-on support until it becomes routine.
A team that talks to users every week. Discovery embedded in how you work, not a special occasion.
Work alongside your product trio—PM, designer, engineer—to build weekly customer touchpoints into the workflow.
Learn to maintain a living opportunity solution tree. Connect research directly to product decisions.
Establish sustainable weekly customer interactions. 30-minute conversations that compound over time.
Configure your research stack for continuous discovery: recruiting pipelines, interview guides, insight capture.
Evaluate current research maturity and identify gaps in discovery practices.
Hands-on workshops covering interview techniques, opportunity mapping, and assumption testing.
Coach joins your sessions. Real-time feedback on moderation and synthesis.
Gradual handoff with check-ins. Your team owns the practice within 2-3 months.
Every project is different. Let's discuss your specific requirements and create a custom proposal.
Book a Discovery CallOperationalize research: repositories, governance playbooks, tool stacks, and recruitment pipelines
Learn moreIn-depth conversations to understand user needs, behaviors, and motivations
Learn moreBuild research capabilities across your organization. We train product managers, designers, and stakeholders to conduct and use research effectively.
Learn moreLet's discuss how we can help you achieve your goals.
Request a QuoteChoose how you'd like to connect with us
Or reach us directly at marc.busch@user-feedback.at or +43 699 197 101 86
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Read articleReal feedback from teams we've worked with
Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.

Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.

Working with Marc & his team is amazing — he is very client- & human-centric, and makes the impossible happen when it comes to deadlines, finding a panel, supporting the research design, etc. He immersed himself in the topic, and supported our project with outstanding engagement, delivering results on time, with deep, actionable insights.