Build research capabilities across your organization. We train product managers, designers, and stakeholders to conduct and use research effectively.
The Problem
You want your team to run their own research. Not dependent on external agencies for every question, but capable of gathering evidence themselves.
Most product teams know they should do more research, but they don't know how. Interviews feel awkward. Surveys get ignored. Insights don't translate into action.
The Solution
We fix this by teaching your team practical research skills they can use immediately—not academic theory, but hands-on techniques that work in real product cycles.
A team that can run research independently. With the skills and confidence to gather evidence for their decisions.
How to ask questions that reveal real behavior, not just opinions. Moderation techniques, follow-up probing, and avoiding leading questions.
Creating surveys people actually complete. Question design, response scales, sampling, and knowing when surveys are the wrong tool.
Turning research findings into decisions. Prioritizing insights, communicating to stakeholders, and building conviction for action.
Knowing when to research, what method to use, and how much is enough. Avoiding both analysis paralysis and gut-driven decisions.
We understand your team's current capabilities and how they'll apply the skills.
We design a tailored curriculum using examples from your domain. No generic case studies.
Sessions combine theory, live demonstration, and hands-on practice. Participants practice with each other.
Optional follow-up coaching helps reinforce the learning when your team applies it to real projects.
Every project is different. Let's discuss your specific requirements and create a custom proposal.
Book a Discovery CallOperationalize research: repositories, governance playbooks, tool stacks, and recruitment pipelines
Learn moreFacilitated sessions to align teams on vision, strategy, and roadmap
Learn moreEmbed customer-centricity into your team through hands-on discovery practice coaching
Learn moreLet's discuss how we can help you achieve your goals.
Request a QuoteChoose how you'd like to connect with us
Or reach us directly at marc.busch@user-feedback.at or +43 699 197 101 86
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Read articleReal feedback from teams we've worked with
Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.

Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.

Working with Marc & his team is amazing — he is very client- & human-centric, and makes the impossible happen when it comes to deadlines, finding a panel, supporting the research design, etc. He immersed himself in the topic, and supported our project with outstanding engagement, delivering results on time, with deep, actionable insights.