Know Who Your Customers Really Are
Market segmentation based on behavior, not just demographics.
The Problem
You need to segment your market. For targeting, for product development, for go-to-market strategy. But demographics alone do not tell you enough.
Treating everyone the same is the fastest way to be irrelevant. But demographic personas are useless. You need to know exactly who your high-value targets are. Conventional segmentation gives you age brackets and income ranges. That does not help you understand what drives decisions. You need segments you can actually act on.
The Solution
We build segmentation based on needs, behaviors, and attitudes. Through surveys and clustering analysis, we find the groups that matter for your strategy, with profiles you can target.
Actionable segments based on what drives customer decisions. With clear implications for product, marketing, and sales.
What You'll Achieve
- Clear brand positioning based on market data
- Optimal pricing backed by willingness-to-pay research
- Messaging that resonates with target segments
- Competitive differentiation strategy
StrategyPerfect for Marketing
What You Get
Needs-Based Clustering
Group customers by what they need and how they behave, not just age or location.
Value Sizing
Identify which segments represent the highest revenue potential (TAM/SAM/SOM).
Targeting Profiles
Detailed profiles for each segment: where to find them, what to say, and how to convert them.
Knockout Criteria
Define exactly who you should NOT target to save sales and marketing efficiency.
How It Works
STEP 1
Hypothesis
Review existing data to form hypothesis segments and variables.
STEP 2
Survey
Large-scale quantitative survey (N=1000+) to capture distinct behavioral clusters.
STEP 3
Analysis
Statistical clustering (k-means/latent class) to identify mathematical segments.
STEP 4
Personas
Rich, humanized persona profiles built on the statistical data.
Tailored to Your Needs
Every project is different. Let's discuss your specific requirements and create a custom proposal.
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Participant Recruiting (General)
Source, screen, and verify qualified research participants for any study type across the DACH region
Learn moreMarket Entry Study
Validate market opportunities and assess feasibility before entering new markets
Learn moreTrend Analysis & Future Studies
Identify emerging trends and future market opportunities through systematic research
Learn moreWhat Our Clients Say
Real feedback from teams we've worked with
Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.
Frank Kofler
QA & UX Manager
Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.
Lucie Papelier
Product Manager
Working with Marc & his team is amazing — he is very client- & human-centric, and makes the impossible happen when it comes to deadlines, finding a panel, supporting the research design, etc. He immersed himself in the topic, and supported our project with outstanding engagement, delivering results on time, with deep, actionable insights.
Kata Ludvig
Venture Builder
Mavie
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Ready to Get Started with Strategic Market Segmentation?
Let's discuss how we can help you achieve your goals.
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Or reach us directly at marc.busch@user-feedback.at or +43 699 197 101 86
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