UX ResearchResearch MethodsToolsMethodology
Research Method Explorer
An interactive tool that guides you to the right UX research method based on your goals, constraints, and context.
By Marc Busch·Mar 19, 2026
ReadUX Consulting & Strategic Insights
From Insights to Strategy
Evidence-based decisions for high-stakes challenges.
The Problem
You make decisions that shape your company for years. New markets, new products, transformation. That requires more than gut feeling and slides full of wishful thinking.
But traditional research takes months. Internal data shows the past, not the future. And your teams have opinions, but no evidence. So you decide under uncertainty that could have been avoided.
The Solution
We deliver the evidence base for strategic decisions. Market analysis, customer segmentation, pricing research, competitive intelligence. Methodologically sound, delivered on timelines that match your decision cycle, and prepared for your board.
15+
Years Experience
Applied psychology and strategic research across industries
Behavioral Scientists
Psychologists and researchers, not just consultants with frameworks.
Board-Ready Deliverables
Every engagement ends with prioritized recommendations, not data dumps.
Three Ways to Work With Us
Pay per study, not per seat. No subscriptions, no running costs.
Connect
We find, you run.
We recruit and screen the right participants for your study. You conduct sessions with your own tools — Zoom, Teams, or any platform you prefer. Perfect when you have the expertise but need access to the right people.
- Participant recruiting & screening
- Quality-assured profiles
- Flexible scheduling
- You choose your tools
Learn more
Platform
Run studies on our platform.
Conduct your research on the Busch Labs platform. Recording, transcription, AI-powered notes and reports — all included in one per-minute price. No subscriptions, no seat licenses.
- Recording & transcription included
- AI-generated notes & summaries
- Automated reports
- Pay per study — no running costs
Learn more
Expert
We handle everything.
Our research experts moderate your sessions, analyze the data, and deliver actionable insights. From study design to final report — full service, no overhead on your team.
- Expert moderation
- Professional study design
- Deep analysis & recommendations
- Full-service from brief to report
Learn more
Use our Research Platform or just Connect with participants
Get Expert consulting and let us execute for you
Our Goals
7 services
Strategy
Churn & Win-Loss Analysis
Understand why customers leave and why deals are won or lost
Learn MoreStrategyCompetitor Benchmarking
Systematic comparison of products, services, and experiences against competitors
Learn MoreStrategyMarket Entry Study
Validate market opportunities and assess feasibility before entering new markets
Learn MoreStrategyProduct & User Due Diligence (M&A)
Assess product quality and user base health for M&A decisions
Learn MoreStrategyTrend Analysis & Future Studies
Identify emerging trends and future market opportunities through systematic research
Learn MoreAnalysisCustomer & User Insights
Strategic research to understand how customers perceive you, what they need, and where you are missing the mark.
Learn MoreQualitativeMystery Shopping & Service Checks
Evaluate service quality and compliance through undercover customer visits
Learn More6 services
Strategy
Custom Research Projects
Bespoke research tailored to your brief or strategic challenge. Fast turnaround, flexible deliverables.
Learn MoreStrategyOrganizational Insights
Research into culture, employee experience, and internal processes. Understand what is really happening inside your organization.
Learn MoreStrategyStrategy & Alignment Workshops
Facilitated sessions to align teams on vision, strategy, and roadmap
Learn MoreResearch OperationsPrivate Participant Panel Setup
Build and manage your own proprietary research participant panel
Learn MoreResearch OperationsResearchOps & Infrastructure
Operationalize research: repositories, governance playbooks, tool stacks, and recruitment pipelines
Learn MoreResearch OperationsTeam Training
Build research capabilities across your organization. We train product managers, designers, and stakeholders to conduct and use research effectively.
Learn More6 services
Strategy
Strategic Market Segmentation
Divide your market into actionable groups based on needs, behaviors, and value
Learn MoreStrategyStrategic Pricing Research
Determine optimal pricing through willingness-to-pay and price sensitivity research
Learn MoreStrategyValue Proposition & Messaging
Identify the specific messages that drive purchase intent and differentiation
Learn MoreQuantitativeConjoint Analysis
Determine feature preferences and price sensitivity through trade-off analysis
Learn MoreQuantitativeNeuromarketing & Ad Testing
Use eye-tracking and biometrics to measure attention and emotional response to ads or websites
Learn MoreSurveysBrand Health Tracking
Monitor brand awareness, sentiment, and perception over time against competitors
Learn More3 services
Analysis
Customer & User Insights
Strategic research to understand how customers perceive you, what they need, and where you are missing the mark.
Learn MoreAnalysisUX & Accessibility Audit
Expert heuristic evaluation and accessibility assessment of digital products. Independent review against WCAG and usability best practices.
Learn MoreQualitativeMystery Shopping & Service Checks
Evaluate service quality and compliance through undercover customer visits
Learn More2 services
Research Operations
ResearchOps & Infrastructure
Operationalize research: repositories, governance playbooks, tool stacks, and recruitment pipelines
Learn MoreResearch OperationsTeam Training
Build research capabilities across your organization. We train product managers, designers, and stakeholders to conduct and use research effectively.
Learn More20 services
Strategy
Churn & Win-Loss Analysis
Understand why customers leave and why deals are won or lost
Learn MoreStrategyCompetitor Benchmarking
Systematic comparison of products, services, and experiences against competitors
Learn MoreStrategyCustom Research Projects
Bespoke research tailored to your brief or strategic challenge. Fast turnaround, flexible deliverables.
Learn MoreStrategyMarket Entry Study
Validate market opportunities and assess feasibility before entering new markets
Learn MoreStrategyOrganizational Insights
Research into culture, employee experience, and internal processes. Understand what is really happening inside your organization.
Learn MoreStrategyProduct & User Due Diligence (M&A)
Assess product quality and user base health for M&A decisions
Learn MoreStrategyStrategic Market Segmentation
Divide your market into actionable groups based on needs, behaviors, and value
Learn MoreStrategyStrategic Pricing Research
Determine optimal pricing through willingness-to-pay and price sensitivity research
Learn MoreStrategyStrategy & Alignment Workshops
Facilitated sessions to align teams on vision, strategy, and roadmap
Learn MoreStrategyTrend Analysis & Future Studies
Identify emerging trends and future market opportunities through systematic research
Learn MoreStrategyValue Proposition & Messaging
Identify the specific messages that drive purchase intent and differentiation
Learn MoreAnalysisCustomer & User Insights
Strategic research to understand how customers perceive you, what they need, and where you are missing the mark.
Learn MoreAnalysisUX & Accessibility Audit
Expert heuristic evaluation and accessibility assessment of digital products. Independent review against WCAG and usability best practices.
Learn MoreQuantitativeConjoint Analysis
Determine feature preferences and price sensitivity through trade-off analysis
Learn MoreQuantitativeNeuromarketing & Ad Testing
Use eye-tracking and biometrics to measure attention and emotional response to ads or websites
Learn MoreQualitativeMystery Shopping & Service Checks
Evaluate service quality and compliance through undercover customer visits
Learn MoreResearch OperationsPrivate Participant Panel Setup
Build and manage your own proprietary research participant panel
Learn MoreResearch OperationsResearchOps & Infrastructure
Operationalize research: repositories, governance playbooks, tool stacks, and recruitment pipelines
Learn MoreResearch OperationsTeam Training
Build research capabilities across your organization. We train product managers, designers, and stakeholders to conduct and use research effectively.
Learn MoreSurveysBrand Health Tracking
Monitor brand awareness, sentiment, and perception over time against competitors
Learn MoreHow We Work
A structured approach to strategic clarity
STEP 1
Discovery
We start with understanding your challenge, context, and goals through focused conversation.
STEP 2
Design
We create a tailored approach combining the right methodology, timeline, and team.
STEP 3
Research
We execute rigorous research, combining primary data collection with expert analysis.
STEP 4
Delivery
You receive actionable recommendations with clear implementation roadmaps.
Looking for Employee & Culture Insights?
Our People & Culture Lab specializes in employee experience, psychological safety, and organizational diagnostics.
Explore People & Culture LabHow We Work
Whether it's a single project, a digital solution, or company-wide integration, we always start with the right research.
Custom Research & Trainings
€5,000 – €15,000
- Custom research projects
- Research strategy & methodology consulting
- Team trainings & enablement
- Workshops & sparring
Build on Research
€5,000 – €25,000
- Marketing websites with research-based copy & SEO
- Client-facing portals & dashboards
- Process automation & custom tools
- From insight to finished solution
Enterprise
€25,000+
- White-label platform integration
- ResearchOps setup & scaling
- Ongoing strategic advisory
- Organizational transformation
Common Questions
Investment, process, and engagement details
Let's Talk
Choose how you'd like to connect with us
Or reach us directly at marc.busch@busch-labs.at or +43 699 197 101 86
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