Probandenrekrutierung: So finden wir Ihre Zielgruppe
How We Recruit
Verified people. Curated samples. Data you can trust.
Most online panels optimize for speed and volume. Fill the quota, move on. The result is predictable: fake profiles, disengaged respondents, and datasets that look complete but tell you nothing.
In B2B research, the problem is worse. Incentives are low, survey spam is high, and the idea that real executives spend their evenings filling out questionnaires for pocket change doesn't survive contact with reality.
The problem isn't lazy participants.
It's systems that give them no reason to care.
What We Do Differently
We build exclusive, proprietary samples through targeted, direct recruitment. No bulk panels. Every participant is recruited specifically for the audience we need, verified before they enter a single study, and treated in a way that makes them want to come back.
Real People
Verified individuals who are who they claim to be. Multi-step identity verification including bank data matching, external profile review, and for qualitative studies, personal video interaction with a researcher. Not only self-reported demographics, but confirmed identities.
Genuinely Engaged
Participants who care about the topic, not the incentive. We achieve this through fair, above-industry compensation, strict frequency limits (no more than once a month for consumers, once a quarter for professionals), and selective, targeted invitations instead of spam. People sign up with us because they're treated as experts, not as data points.
Representative
Samples that accurately mirror your target audience. We recruit through targeted online and offline campaigns across social media, search, and physical locations. Every participant goes through screening that matches your specific study requirements. We don't stretch definitions to fill quotas.
The Process
Define the audience.
We work with you to build the exact profile: behavioral criteria, professional roles, usage patterns, demographics. For B2B, we map the buying center. For gaming, we verify genre experience through platform data.
Try our Study Builder →Source and screen.
Targeted campaigns reach the right people. Sophisticated screeners filter for fit. We don't rely on a single channel. Online advertising, professional networks, community partnerships, and physical recruitment at relevant locations.
Verify identity.
Every participant passes our multi-step verification before they're invited to any study. Email confirmation, bank data name matching, external profile review. For qualitative studies, a researcher has personally interacted with every participant via video.
Read our full Data Quality Approach →Quality-control and invite.
Participants are matched to your study based on verified profile data and quality-controlled before invitation. Each study is personally reviewed by a researcher before any invitations go out.
Specialized Audiences
Hard-to-Reach is Our Home Turf
Some audiences don't exist in mass panels. We built our recruiting infrastructure specifically for them.
Gamers
Verified through Steam libraries, platform accounts, and play history. We know what they play, how much they play, and whether they match your genre. No self-reported “I play games sometimes.”
B2B Decision Makers
C-level executives, technical leads, procurement specialists. Verified through LinkedIn profiles, company websites, and professional networks. Compensated at rates that respect their time.
Niche Professionals
Healthcare specialists, financial advisors, engineers, educators. Recruited through targeted professional channels, not consumer panels.
Regional Focus
Strong DACH coverage (Austria, Germany, Switzerland) with native-language recruitment.
International Studies
With a network of freelancers and partner agencies, we cover global audiences.
Get in touch →Quality That Doesn't Stop at Recruiting
Recruiting the right people is step one. Keeping data quality high throughout the study is step two.
We monitor every study for response quality, completion patterns, and plausibility. We don't use trap questions because they annoy participants and damage the relationship that makes future data possible. Instead, we use behavioral signals: response timing, open-end quality, environment consistency.
Want the full technical details?
Read our Data Quality Approach →FAQ