Find the Message That Resonates
Value proposition research that tests what actually lands.
The Problem
You are refining your positioning or launching something new. You have messaging options, but you do not know which one will resonate with your target audience.
Great products fail with weak messaging. If customers don't understand "why you" in 5 seconds, they move on. Guessing your USP is expensive. But internal debates about messaging go in circles. Everyone has opinions, nobody has data. You risk launching with a value proposition that sounds good in the boardroom but falls flat in the market.
The Solution
We test your messaging options with your target audience. Quantitative preference testing, qualitative depth interviews, or both. Real reactions from real prospects.
The message that resonates most with your audience. And clarity on why it wins.
What You'll Achieve
- Clear brand positioning based on market data
- Optimal pricing backed by willingness-to-pay research
- Messaging that resonates with target segments
- Competitive differentiation strategy
What You Get
Purchase Intent
We don't just ask what they like. We test which messages actually drive willingness to buy.
Attribute Ranking
Force-rank features and benefits to separate 'nice-to-haves' from 'must-haves'.
Language Fit
Discover the exact words your customers use to describe their problem, so you can reflect them back.
Differentiation
Verify that your unique selling points are actually perceived as unique by the market.
How It Works
Discovery
Audit current messaging and competitor claims to draft hypothesis value props.
Qualitative
In-depth interviews to explore customer language and mental models.
Validation
Quantitative testing to statistically validate which message wins.
Playbook
Final messaging playbook with headlines, subheads, and supporting points.
Tailored to Your Needs
Every project is different. Let's discuss your specific requirements and create a custom proposal.
Book a Discovery CallExplore Related Services
Concept Validation
Test ideas, concepts, and prototypes before development investment
Learn MoreProduct-Market-Fit Test (Sean Ellis)
Measure product-market fit using the validated Sean Ellis methodology
Learn MoreUser Interviews (Qualitative Discovery)
In-depth conversations to understand user needs, behaviors, and motivations
Learn MoreReady to Get Started with Value Proposition & Messaging?
Let's discuss how we can help you achieve your goals
Configure & PriceLet's Talk
Choose how you'd like to connect with us
Or reach us directly at marc.busch@busch-labs.at or +43 699 197 101 86
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