See What Others Miss
Trend analysis that separates signal from noise.
The Problem
You need to make bets on the future. Which technologies to invest in, which markets to enter, which customer needs will matter in three years.
Everyone has opinions about the future. Consultants. Analysts. Your board. But opinions don't reduce risk. Evidence does. And most trend reports are hype anyway. Your team collects articles and opinions, but nobody knows which signals are real. You need foresight, not a news summary.
The Solution
We scan systematically across sources: publications, patents, startups, expert interviews, competitor moves. Then we filter for relevance to your strategic priorities and model scenarios you can plan against.
Clarity on which trends matter for your business. And scenarios to stress-test your strategy.
What You'll Achieve
- Evidence-backed strategic recommendations
- Clear understanding of customer needs and market dynamics
- De-risked decision-making for leadership
- Actionable insights with prioritized next steps
StrategyPerfect for Management / Strategy
What You Get
Signal Filtering
We separate hype from substance. Proprietary frameworks cut through noise to identify trends that actually matter for your business.
Scenario Planning
Not one forecast, but multiple futures. We model 3-5 scenarios so you can stress-test strategy against uncertainty.
Actionable Implications
Every trend mapped to your strategic priorities. You'll know exactly which bets to make—and which to avoid.
Executive-Ready Decks
Board-quality deliverables with clear narratives. No 100-page reports. Crisp, visual, decision-ready.
How It Works
STEP 1
Scope
We align on your strategic horizon and key uncertainties. What decisions are you trying to inform?
STEP 2
Scan
Systematic scanning across sources—publications, patents, startups, expert interviews, competitor moves.
STEP 3
Model
Trends synthesized into scenarios. Impact and probability assessed for your specific context.
STEP 4
Present
Executive workshop to present findings and facilitate strategic discussion.
Tailored to Your Needs
Every project is different. Let's discuss your specific requirements and create a custom proposal.
Book a Discovery CallQuestions & Answers
We combine trend analysis, expert interviews (often 15-20 domain experts), scenario planning, and where relevant, primary research with target audiences. It's not prediction—it's informed preparation.
Industry reports are generic. We conduct custom research tailored to your strategic questions, with primary data from experts and stakeholders relevant to your specific situation.
We've conducted market studies across technology, healthcare, financial services, manufacturing, and consumer goods. Our strength is methodology, not just domain expertise.
Explore Related Services
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Validate market opportunities and assess feasibility before entering new markets
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Test ideas, concepts, and prototypes with target users before committing development resources
Learn moreCompetitor Benchmarking
Systematic comparison of products, services, and experiences against competitors
Learn moreWhat Our Clients Say
Real feedback from teams we've worked with
The user research that was done by Marc and his team was the best investment we made! The comprehensive insights we got from it have helped us sharpen our product and even break some of our assumptions. This way, we could launch an MVP that is really focused on our users' core needs and bring real value with our product. User research is so crucial and the early on you do it, it saves so much production and marketing costs down the road. In short, highly recommended!!
Inbar Fruchsad Weil
Venture Builder
Mavie Next
Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.
Frank Kofler
QA & UX Manager
Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.
Lucie Papelier
Product Manager
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Ready to Get Started with Trend Analysis & Future Studies?
Let's discuss how we can help you achieve your goals.
Configure & PriceLet's Talk
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Or reach us directly at marc.busch@user-feedback.at or +43 699 197 101 86
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