Track How Your Brand Lives in Minds

Brand health tracking that shows what is changing and why.

The Problem

You invest in brand building, but you need to know if it is working. Awareness, perception, consideration. Not just once, but over time.

You spend budget on marketing, but do you know if it is working? Flying blind on brand perception means wasting money on messages that don't stick. And conventional brand tracking means expensive panels and lagging data. By the time you see a shift, it happened months ago. You need faster feedback loops without sacrificing rigor.

The Solution

We run brand health surveys on a cadence that fits your needs. Awareness, associations, NPS, competitive positioning. Consistent methodology so you can track real change, not measurement noise.

A clear view of brand health over time. Early warning when perception shifts, and evidence when your investments pay off.

What You'll Achieve

Clear brand positioning based on market data
Optimal pricing backed by willingness-to-pay research
Messaging that resonates with target segments
Competitive differentiation strategy

SurveysPerfect for Marketing

What You Get

Longitudinal Tracking

Measure how key metrics change over time. specific campaigns or market events.

Competitor Comparison

Don't just measure yourself. See exactly how you stack up against your top 3 competitors in real-time.

Sentiment Analysis

Go beyond numbers. Understand the emotional connection and 'why' behind the brand scores.

Funnel Metrics

Track Awareness -> Consideration -> Preference -> Purchase to identify exactly where you lose customers.

How It Works

STEP 1

Baseline

We establish your initial benchmarks and define the competitor set to track against.

STEP 2

Launch

Survey deployed to a representative sample of your target market (not just your own users).

STEP 3

Measure

Quarterly or monthly waves of data collection to identify trends and shifts.

STEP 4

Optimize

Strategic recommendations on how to adjust messaging to improve brand health scores.

Tailored to Your Needs

Every project is different. Let's discuss your specific requirements and create a custom proposal.

Book a Discovery Call

Explore Related Services

Competitor Benchmarking

Systematic comparison of products, services, and experiences against competitors

Learn more

Full-Service Surveys

Quantitative research with full support. We design, distribute, analyze, and report—you get actionable data.

Learn more

Churn & Win-Loss Analysis

Understand why customers leave and deals are lost through exit interviews and behavioral pattern analysis

Learn more

What Our Clients Say

Real feedback from teams we've worked with

The user research that was done by Marc and his team was the best investment we made! The comprehensive insights we got from it have helped us sharpen our product and even break some of our assumptions. This way, we could launch an MVP that is really focused on our users' core needs and bring real value with our product. User research is so crucial and the early on you do it, it saves so much production and marketing costs down the road. In short, highly recommended!!

Inbar Fruchsad Weil

Venture Builder

Mavie Next

Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.

Frank Kofler

QA & UX Manager

Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.

Lucie Papelier

Product Manager