The percentage of users who complete a desired action (e.g., purchase, sign-up) out of the total number of visitors.
Definition: The percentage of users who complete a desired action (e.g., purchase, sign-up) out of the total number of visitors.
Conversion rate is a key performance indicator (KPI) that measures the effectiveness of a product or marketing effort in achieving its goals.
Usability improvements directly impact conversion rates. Common conversion blockers include:
Average conversion rates vary by industry, typically ranging from 2-5% for e-commerce websites.
A financial metric that measures the profitability of an investment relative to its cost, expressed as a percentage.
A metric explicitly chosen to track progress toward a specific business or product goal. Not every metric is a KPI—only the ones tied to decisions you will actually make.
Tracking how users move through a sequence of steps and where they drop off. Shows you exactly where your process loses people—and how many.
This term is referenced in the following articles: