UPCOMING EVENTS:UX, Product & Market Research Afterwork—23 Apr@Packhaus ViennaDetails•Insights & Research Breakfast—16 May@Packhaus ViennaDetails•

ROI (Return on Investment)

A financial metric that measures the profitability of an investment relative to its cost, expressed as a percentage.

Definition: A financial metric that measures the profitability of an investment relative to its cost, expressed as a percentage.

ROI (Return on Investment) quantifies the value generated by an investment compared to its cost.

Calculation

ROI = ((Gain from Investment - Cost of Investment) / Cost of Investment) × 100

UX Research ROI

Studies consistently show strong ROI for UX research investments:

Every $1 invested in UX returns $100 on average
Fixing a problem in development costs 10x less than post-launch
Improved usability can increase conversion rates by 200% or more

Measuring UX ROI

Reduced support costs
Increased conversion rates
Higher customer satisfaction scores
Lower development rework costs

Related Terms

Conversion Rate

The percentage of users who complete a desired action (e.g., purchase, sign-up) out of the total number of visitors.

Key Performance Indicator (KPI)

A metric explicitly chosen to track progress toward a specific business or product goal. Not every metric is a KPI—only the ones tied to decisions you will actually make.

Mentions in the Knowledge Hub

This term is referenced in the following articles:

The Business Case for UX Research

UX research is not a luxury or a checkbox, it is a systematic process for reducing uncertainty and driving measurable business outcomes. Here is how to frame its value.

Browse All Terms Need Help? Book a Call

ROI (Return on Investment) - Definition | UX Research Glossary | Busch Labs