See How Your Ads Really Land

Neuromarketing and ad testing with biometric measurement.

The Problem

You are investing in advertising and need to know what works. Not just whether people say they like it, but how they actually respond.

Asking people what they noticed is useless. They don't remember. And what they say they looked at is often wrong. You need objective data on attention. Self-reported ad feedback is unreliable. People say what they think you want to hear, or rationalize responses after the fact. You miss the immediate, emotional reaction that predicts real-world impact.

The Solution

We test ads with biometric measurement: eye tracking, facial coding, and physiological response. Combined with survey data to understand both the what and the why.

Objective data on how your ads perform. Attention, emotion, and recall measured, not just claimed.

What You'll Achieve

Clear brand positioning based on market data
Optimal pricing backed by willingness-to-pay research
Messaging that resonates with target segments
Competitive differentiation strategy

QuantitativePerfect for Marketing

What You Get

Eye-Tracking Heatmaps

See exactly where viewers look—and what they skip. Heatmaps reveal the truth about visual hierarchy.

Biometric Response

Measure GSR, heart rate, and facial expressions to detect emotional engagement beyond self-report.

Dwell Time Analysis

Know how long attention is held on key elements like CTAs, headlines, and product images.

Vienna Lab Infrastructure

Run sessions in our professional biometric lab with research-grade equipment and expert facilitation.

How It Works

STEP 1

Stimuli Prep

We prepare your ads, landing pages, or creative variants for controlled exposure.

STEP 2

Recruit

Target audience participants recruited and scheduled for lab sessions.

STEP 3

Capture

Biometric data captured during exposure using research-grade eye trackers and sensors.

STEP 4

Report

Visual heatmaps, AOI analysis, and recommendations for creative optimization.

Tailored to Your Needs

Every project is different. Let's discuss your specific requirements and create a custom proposal.

Book a Discovery Call

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What Our Clients Say

Real feedback from teams we've worked with

The user research that was done by Marc and his team was the best investment we made! The comprehensive insights we got from it have helped us sharpen our product and even break some of our assumptions. This way, we could launch an MVP that is really focused on our users' core needs and bring real value with our product. User research is so crucial and the early on you do it, it saves so much production and marketing costs down the road. In short, highly recommended!!

Inbar Fruchsad Weil

Venture Builder

Mavie Next

Busch Labs/RUF have been an amazing partner for my team and THQ Nordic when it comes to qualitative studies for our video game projects. We were struggling to find partners that were able to adapt to our rapidly changing requirements and short timelines, but Busch Labs continuously went above and beyond our expectations. This is true for recruiting, play sessions, as well as reporting. On top of that, they also helped us strengthen our own internal knowledge and processes when it comes to UX. Marc and his team are very unique, and I strongly recommend them to anybody who has UX-related needs.

Frank Kofler

QA & UX Manager

Working with Busch Labs on usability research for our mobile inspection solution was extremely valuable. The user testing helped us identify key improvements and simplify the guidance, making the overall experience much more intuitive. We also saw a clear improvement in performance, as users now better understand how to use the solution as intended. Marc was great to work with! Very responsive, flexible to our needs, and able to recruit the right users for our specific use case.

Lucie Papelier

Product Manager