A research method that measures where and how long a person looks at elements on a screen or in an environment, using specialized hardware to track gaze patterns.
Definition: A research method that measures where and how long a person looks at elements on a screen or in an environment, using specialized hardware to track gaze patterns.
Eye tracking records a user's gaze position, fixation duration, and saccadic movements during interaction with a product, interface, or physical environment. In UX research, it reveals what users actually see — and what they miss — providing objective data that complements self-report and behavioral measures.
Modern eye tracking uses infrared light reflected off the cornea, captured by specialized cameras. Common setups include screen-mounted trackers (e.g., Tobii) for desktop and mobile testing, and eye-tracking glasses for physical environments and retail research.
A UX research method where representative users attempt to complete specific tasks with a product while observers watch, listen, and take notes.
Methods for capturing emotional responses during user experiences, ranging from self-report scales and facial coding to physiological signals like GSR and heart rate.