Methods for capturing emotional responses during user experiences, ranging from self-report scales and facial coding to physiological signals like GSR and heart rate.
Definition: Methods for capturing emotional responses during user experiences, ranging from self-report scales and facial coding to physiological signals like GSR and heart rate.
Emotion measurement in UX research captures how users feel during interactions with products or services. Because users often cannot articulate their emotional responses accurately, researchers combine self-report methods with behavioral and physiological measures.
A UX research method where representative users attempt to complete specific tasks with a product while observers watch, listen, and take notes.
A research method that measures where and how long a person looks at elements on a screen or in an environment, using specialized hardware to track gaze patterns.
This term is referenced in the following articles: