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UX Heroes Podcast: Structured Data & AI Interviews
Marc Busch on Userbrain's UX Heroes podcast: structured data, the metrics that move decisions, and his AI-interviewer experiment.
By Marc Busch, MSc·Jul 6, 2026
ReadMethods, Guides, and Strategic Insights. Evidence-based resources to elevate your research practice.
Marc Busch on Userbrain's UX Heroes podcast: structured data, the metrics that move decisions, and his AI-interviewer experiment.
How to prove your redesign actually worked. A guide to establishing baselines, tracking metrics (SUS), and calculating ROI.
Everything we know about running research that actually changes products, packed into one honest, practical guide.
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