QuantitativeSurveysPricingStrategy
Advanced Surveys: Pricing & Feature Prioritization
Stop asking 'How much would you pay?' The 3 methods to get honest answers: MaxDiff, Conjoint, and Van Westendorp.
By Marc Busch·May 1, 2024
ReadThe Knowledge Hub
Methods, Guides, and Strategic Insights. Evidence-based resources to elevate your research practice.
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52 articles(showing 25-36)
AIFuture TrendsMethodsData Quality
Synthetic Research Data: Automated Walkthroughs vs. Fake Users
AI agents can simulate a logical user journey, but they cannot simulate the messiness of human behavior. Where to draw the line between useful stress-testing and dangerous fabrication.
By Marc Busch·May 1, 2024
ReadSegmentationRecruitingPlanning
Segmentation and Variables: Finding the Right People
The goal of good research is to define and recruit homogeneous segments. Understanding variables, demographic, behavioral, attitudinal, psychographic, is how you get there.
By Marc Busch·Apr 29, 2024
ReadEthicsAIPlanning
Ethics and Data Privacy in UX Research
Our work gives us the privilege of entering other people's lives. With that privilege comes profound ethical responsibility, especially in the age of AI tools and cloud-based analysis.
By Marc Busch·Apr 22, 2024
ReadWorkshopsLeadershipAnalysisCollaboration
The Synthesis Workshop: Turning Data into Decisions
Don't write a report in a vacuum. How to facilitate a workshop that forces your team to own the insights and commit to action.
By Marc Busch·Apr 20, 2024
ReadPlanning
Research Disciplines: A Practitioner's Map
Market research, UX research, CX research, product research, are these different things? At their core, they are all related methods for gathering data to reduce uncertainty. The key is understanding what each is best suited for.
By Marc Busch·Apr 15, 2024
ReadQuantitativeMetricsROIStrategy
UX Benchmarking: Measuring Progress Over Time
How to prove your redesign actually worked. A guide to establishing baselines, tracking metrics (SUS), and calculating ROI.
By Marc Busch·Apr 15, 2024
ReadAnalysisQualitativeCodingReporting
Qualitative Thematic Analysis: From Codes to Insights
Transform interview transcripts and observation notes into actionable themes through systematic coding. The difference between an opinion and a finding is whether two people agree.
By Marc Busch·Apr 8, 2024
ReadLeadershipManagementCultureResearch Ops
Building Research Culture: Safety & Collaboration
Great research dies in toxic teams. How to build 'Psychological Safety' and a unified insights function.
By Marc Busch·Apr 1, 2024
ReadPlanningAnalysisReporting
The Research Process: A Complete Roadmap
Good research is not a series of disconnected activities, it is a cohesive process that transforms business questions into actionable insights. This is the map for that journey.
By Marc Busch·Apr 1, 2024
ReadRecruitingPlanningSegmentation
Recruiting Participants: Finding the Right People
The quality of your research is directly tied to the quality of your participants. Recruiting is not an administrative task, it is a methodological decision that determines whether your findings will generalize.
By Marc Busch·Mar 25, 2024
ReadMethodsAuditUsabilityCost Saving
Heuristic Evaluation: The Audit Before the Test
Why spend budget testing obvious bugs? How to run an expert review to clean up your product before you show it to users.
By Marc Busch·Mar 20, 2024
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