Methods, Guides, and Strategic Insights. Evidence-based resources to elevate your research practice.
Don't write a report in a vacuum. How to facilitate a workshop that forces your team to own the insights and commit to action.
Synthetic data exists on a spectrum, from legitimate system audits to dangerous fabrication. The question is not 'synthetic or real' but 'what is the synthetic data being used for?'
Good research does not happen by accident. The research plan is the single most important tool for avoiding unfocused, low-impact research, and for ensuring your work drives real decisions.
Before you begin any study, you must define its scope. This involves identifying the Layer of Experience you will focus on, from broad customer journey down to individual task steps.
What to say and when to say it. A standard protocol for intros, the 'Think-Aloud' instruction, and neutral probing.
How to prove your redesign actually worked. A guide to establishing baselines, tracking metrics (SUS), and calculating ROI.
Standardized measurement instruments provide benchmarks and comparability. But using them effectively requires understanding what each one actually measures, and what it does not.
AI is fundamentally changing what research roles look like. Some purely executional positions are already disappearing. Understanding what LLMs actually are, and are not, determines whether you use them effectively or get replaced by someone who does.
Everything we know about running research that actually changes products — packed into one honest, practical guide.
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