RecruitingResearch OpsAssetsGrowth
Building a Participant Panel: The Asset You Own
Stop paying agencies for every study. How to build, manage, and nurture a proprietary pool of users for faster, cheaper research.
By Marc Busch·May 10, 2024
ReadThe Knowledge Hub
Methods, Guides, and Strategic Insights. Evidence-based resources to elevate your research practice.
5 articlesmatching tag(sorted by relevance)
SegmentationRecruitingPlanning
Segmentation and Variables: Finding the Right People
The goal of good research is to define and recruit homogeneous segments. Understanding variables, demographic, behavioral, attitudinal, psychographic, is how you get there.
By Marc Busch·Apr 29, 2024
ReadRecruitingPlanningSegmentation
Recruiting Participants: Finding the Right People
The quality of your research is directly tied to the quality of your participants. Recruiting is not an administrative task, it is a methodological decision that determines whether your findings will generalize.
By Marc Busch·Mar 25, 2024
ReadRecruitingResearch OpsLegalBudget
Research Incentives: Budgeting & Compliance
How much to pay? Cash vs. Vouchers? A guide to fair compensation and tax compliance.
By Marc Busch·Mar 1, 2024
ReadAccessibilityRecruitingMethods
Accessibility Testing: Beyond Compliance
Accessibility research is not about checking boxes on a WCAG checklist. It is about testing with real users who rely on assistive technology to understand barriers that automated tools cannot detect.
By Marc Busch·Jan 8, 2024
ReadNEED EXPERT GUIDANCE?
Our team can help you apply these methods to your specific challenges. Book a complimentary strategy session.
Book Strategy Session