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UPCOMING EVENTS:UX, Product & Market Research Afterwork23. Apr.@Packhaus WienDetailsInsights & Research Breakfast16. Mai@Packhaus WienDetailsVibecoding & Agentic Coding for App Development22. Mai@Packhaus WienDetails
UPCOMING EVENTS:UX, Product & Market Research Afterwork23. Apr.@Packhaus WienDetailsInsights & Research Breakfast16. Mai@Packhaus WienDetailsVibecoding & Agentic Coding for App Development22. Mai@Packhaus WienDetails

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CareerAI

Building a Research Career in the Age of AI

AI is transforming what researchers do daily, but it amplifies rather than replaces the core value researchers provide. Understanding which skills remain essential and how to grow them is critical for career development in this changing landscape.

By Marc Busch·Sep 9, 2024
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AIToolsResearch Ops

Evaluating AI Research Tools: A Durable Framework

The AI landscape changes weekly. Rather than chasing specific tools, you need a durable framework for evaluating any platform against principles that will not change: privacy, transparency, portability, and reproducibility.

By Marc Busch·Aug 26, 2024
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AIAnalysis

What AI Can and Cannot Do for UX Research

AI is not going to take your job, but it is absolutely going to change it. Understanding what LLMs actually are, and are not, is the foundation for using them effectively.

By Marc Busch·Aug 19, 2024
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AIAnalysis

Advanced AI Techniques for Research

Beyond basic prompting, there are techniques that dramatically improve AI reliability: structured communication, using notes over transcripts, treating models as a committee of raters, and understanding when RAG or fine-tuning makes sense.

By Marc Busch·Aug 12, 2024
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AIAnalysisQualitative

AI-Assisted Thematic Analysis: A Practical Workflow

The biggest mistake teams make with AI is treating it like a magic black box. Here is a complete, reliable workflow for using LLMs as research assistants while maintaining critical human oversight.

By Marc Busch·Jul 29, 2024
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AIMethodsData QualitySurveys

AI-Moderated Interviews: The 'Rag Rug' Data Problem

Tools promising 'adaptive AI interviews' often deliver a data nightmare. Why inconsistent probing creates a patchwork of anecdotes instead of a dataset.

By Marc Busch·May 15, 2024
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AIFuture TrendsMethodsData Quality

Synthetic Research Data: Automated Walkthroughs vs. Fake Users

AI agents can simulate a logical user journey, but they cannot simulate the messiness of human behavior. Where to draw the line between useful stress-testing and dangerous fabrication.

By Marc Busch·May 1, 2024
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EthicsAIPlanning

Ethics and Data Privacy in UX Research

Our work gives us the privilege of entering other people's lives. With that privilege comes profound ethical responsibility, especially in the age of AI tools and cloud-based analysis.

By Marc Busch·Apr 22, 2024
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