Real Players. Real Feedback.
Playtesting for studios and publishers who ship better games.
The Problem
You're building a game and need to know if it's fun. Not what your team thinks. Not what your publisher hopes. What actual players experience.
But internal playtests are biased. Your QA team has seen the game a hundred times. Waiting for alpha or beta means feedback comes too late, from self-selected fans who already love you. You need fresh eyes from players who match your target audience, not your Discord.
The Solution
Player Labs gives you access to genre-verified players for remote or in-person playtests. We recruit from our gamer panel, run moderated sessions in our Vienna lab with optional biometrics, and deliver analysis that shows what works and what does not.
Player feedback you can trust. Insights that help you ship a better game.
Pay per study, not per seat. No subscriptions, no running costs.
We find, you run.
We recruit and screen the right participants for your study. You conduct sessions with your own tools — Zoom, Teams, or any platform you prefer. Perfect when you have the expertise but need access to the right people.
Run studies on our platform.
Conduct your research on the Busch Labs platform. Recording, transcription, AI-powered notes and reports — all included in one per-minute price. No subscriptions, no seat licenses.
We handle everything.
Our research experts moderate your sessions, analyze the data, and deliver actionable insights. From study design to final report — full service, no overhead on your team.
Answer a few questions to find the right service for your game
We'll help you find the right approach
From indie studios to AAA publishers, we speak your language.
“Need player feedback but can't wait 3 weeks”
Rapid playtests with verified players, first results often in hours or days
“Core loop feels off but don't know why”
Psychometric analysis reveals the friction points
“FTUE churn is killing retention”
Onboarding optimization backed by behavioral data
Professionally moderated group discussions with genre-verified players to explore attitudes and preferences
Learn moreQualitativeTrack player habits, motivations, and game experiences over days or weeks
Learn moreSurveysQuantitative and qualitative player research with genre-verified gamers. Understand your audience at scale.
Learn moreRent our Vienna game lab with recording equipment and eye tracking for your own playtesting sessions
Learn moreUsability TestingTest your game with Steam-verified players from anywhere. Fast, scalable, cost-effective player feedback.
Learn moreUsability TestingIn-person playtesting at our Vienna game lab with eye tracking, facial coding, and biometric measurement
Learn moreProfessionally moderated group discussions with genre-verified players to explore attitudes and preferences
Learn MoreQualitativeTrack player habits, motivations, and game experiences over days or weeks
Learn MoreUsability TestingTest your game with Steam-verified players from anywhere. Fast, scalable, cost-effective player feedback.
Learn MoreUsability TestingIn-person playtesting at our Vienna game lab with eye tracking, facial coding, and biometric measurement
Learn MoreAnalysisAnalyze playtest recordings, surveys, and behavioral data to identify UX issues and player experience patterns
Learn MoreResearch OperationsRent our Vienna game lab with recording equipment and eye tracking for your own playtesting sessions
Learn MoreSurveysQuantitative and qualitative player research with genre-verified gamers. Understand your audience at scale.
Learn MoreRecruitingRecruit Steam-verified gamers matched by genre, platform, and play history for your playtesting sessions
Learn MoreOur state-of-the-art lab features observation rooms, eye-tracking equipment, biometric sensors, and a comfortable player lounge. Perfect for milestone playtests, vertical slice validation, and premium research. The lab has hosted moderated playtests for shipped console titles, including South Park: Snow Day! and SpongeBob: Titans of the Tide (THQ Nordic / Purple Lamp Studios).
Recruit players based on actual games played and hours logged via Steam library integration. No more guessing who your target audience is. Every gamer is identity-verified — including Steam profile validation.
Run moderated sessions in our professional lab with observation rooms, eye-tracking, and biometric measurement.
Player motivation profiling, frustration analysis, and engagement mapping using validated instruments.
Early-stage testing to ensure core loops are fun before scaling production.
Optimizing the First-Time User Experience to reduce churn in the critical first hour.
Psychological analysis of progression systems to keep players engaged for months.
From goals to actionable insights
What do you need to learn? Core loop validation, FTUE issues, or long-term retention?
Genre-verified players from our panel, matched by Steam library and play history.
Remote playtests or in-person lab sessions with observation and biometrics.
Actionable recommendations backed by player behavior data and qualitative feedback.
See how pricing works for gaming research. All prices calculated live.
Platform — 8 gamers, 60-min user tests, remote
Total
€1,915.20
excl. 20% VAT
Expert — 10 gamers, 90-min user tests, at Busch Labs Lab
Total
€8,267
excl. 20% VAT
Connect — 100 gamers, 15-min survey, remote
Total
€3,750
excl. 20% VAT
All prices net, excl. 20% Austrian VAT. Actual price depends on your exact configuration.
Security, verification, and process details.
Our practical guide to research that actually changes products. Free, no strings attached.
Book a call or send us your project details
Or reach us directly at marc.busch@user-feedback.at or +43 699 197 101 86
Strategic thinking and practical guidance from our team
The AI landscape changes weekly. Rather than chasing specific tools, you need a durable framework for evaluating any platform against principles that will not change: privacy, transparency, portability, and reproducibility.
An overview of UX events, meetups, and education in Vienna in 2026: community formats, the conference, courses, and the people behind them.
Research disciplines, methods, and principles form a unified system. Understanding this framework is what separates scattered activities from strategic research practice.